Strategic communications company Be Bold Media has strengthened its team with a new recruit from the BBC.
Radio producer Liz Kennedy has joined the Midlands-based consultancy after a 21-year career with the broadcaster to work across its portfolio of accounts.
Liz joins the agency as part of a continuing growth strategy which has seen it secure two major public sector contracts in the last 12 months and a raft of new private sector business.
The company specialises in developing and delivering bespoke communications plans which boost business growth. It also works closely with the local authorities on market and stakeholder engagement around business support and skills programmes.
Be Bold managing director Amy Bould said: “Liz is a fantastic radio journalist, a wonderful people-person and a fabulous addition to our brilliant team of journalists and media professionals. We are delighted to have her on board.
“As we grow still further over the coming months, Liz’s appointment will ensure that we continue to deliver the compelling communications which delivers real results for our clients.”
“With her radio and production skills, Liz perfectly complements our existing team and will strengthen still further our proven ability to tell our clients’ stories in the most creative ways possible.
“It has never been more important for both the business community and public sector to communicate in a way which delivers strategic outcomes and drives growth – that’s what we do and with Liz on board we’re looking forward to helping even more businesses succeed.
Liz said: “I jumped at the chance to join Be Bold because of the way they work with both the media and their clients. I’ve had the pleasure of working with them during my career with the BBC and always been impressed at their responsiveness and ability to maximise impact and results for their clients.”
Be Bold – which was set up ten years ago by Amy, a former Midlands News Association business editor and Mark Waugh, former digital editor with the MNA, has enjoyed significant growth in the past two years including opening a new office in Shropshire. It follows a £100,000 investment to offer new digital, content and video services to clients.