News By Wire

CLOUD NINE® Strikes Gold

CLOUD NINE®, appoints GOLD79 to handle its global PR

Hair and beauty tech brand, CLOUD NINE®, has appointed specialist PR, content, search and social agency, GOLD79, to handle its public relations and earned media strategies globally. The appointment comes after the agency successfully launched the styling must-have of 2023, CLOUD NINE®’s 2-in-1 Contouring Iron Pro, to British media this Summer.

UNSTOPPABLE since 2009, CLOUD NINE® is leading a revolution in hair and beauty to create industry-leading hair stylers, with a commitment to create a greener cycle. Changing the future of hair.

GOLD79 will blend human instinct with digital intelligence to champion its “NOISE CANCELLING” approach for CLOUD NINE®. Focus will initially stem in the UK, Australian and German markets with the launch of new product ranges, a constant media engagement programme, events and partnerships to elevate the brand’s ‘future of healthier heat styling’ strategy.

This latest win further strengthens the agency’s lifestyle specialism which includes the likes of The Kushnacht Clinic, Comvita and The 1:1 Diet by Cambridge Weight Plan.

Laura Proctor, Group Brand & Marketing Manager at CLOUD NINE®, said: “Collaborating with GOLD79 on the launch of our 2-in-1 Contouring Iron Pro cemented that the agency’s innovative and creative style perfectly matches that of our own, and acts as a natural extension of our team. Their use of digital nous to fuel ideas which are both on trend and brand-relevant has already delivered results far beyond our expectations and past experience.”

Tamarind Wilson-Flint, Founding Director at GOLD79, added: “CLOUD NINE’®s innovation, ambition and kinder-to-hair ethos hits a real sweet spot for our team. The beauty sector is a very cluttered space, and one in which our unique “NOISE CANCELLING” methodology excels, so we look forward to working with their team to constantly deliver content that matters, lasts, and shines, worldwide.”

Press release information


Image File:


Area / Region:

Topics / Tags:

Notes to editors

Notes to editors: Joe Cadman [email protected] Tel: 0113 243 1117 / 07955 214 906 About GOLD79 GOLD79, formerly The Lucre Group, is a multi-award-winning Top 100 PR agency with a reputation for delivering exceptional results for a long and enviable list of clients. Specialising in Content, Search, PR and Social, our breadth of expertise is second-to-none locally, nationally and internationally, with core sectors including travel, food, and drink, home and lifestyle, technology and professional services. With our ‘noise cancelling’ approach, we focus on genuinely meaningful communications that cut through the clutter of today’s crowded media landscape, while our PURE™ process helps clients focus on the most significant outcomes. GOLD79 is made up of 34 talented and creative people across offices in London and Leeds. We also have our own international network of independent agency partners, L’Attitude, with whom we regularly work with on PR, content and social campaigns. About CLOUD NINE® At CLOUD NINE® we create products that are always kinder to your hair, and you. Our carefully curated range of stylers work to be inclusive to all kinds of hair and style, without the unnecessary damage caused through heat or snag; looking after your natural beauty while you try out any kind of style. Launched by Professional Hairdresser and Pioneer Robert Powls, he set out to create hair stylers that were innovative, industry-leading, and always kinder to hair. Robert noticed that the industry was no longer focusing on the quality of the materials. And he didn’t like the results. He created CLOUD NINE® to develop premium products that brought the focus back to quality materials. That’s why all our products are created in South Korea, the only place in the world that has the hair healing mineral Sericite, which is infused into all of our Hairdryers, Irons and Wands. At CLOUD NINE®, we may be a global brand but we were born in Yorkshire and still call it the home of our HQ to this day.

Media contact

Media contact name:

Cate Riley

Media contact business / organisation:


Media contact telephone:


Media contact email:

All done!
Thank you for subscribing.

Email Subscription