Race Is Now on to Register for Scenic Wirral 10K This Autumn

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The BTR Wirral 10K race is set to take place on 11 October, with over 1,000 participants already registered. The event, organised by BTR Liverpool, will feature a new route starting and ending at King's Parade in New Brighton. This race is significant as it offers a mostly flat course ideal for personal bests and is the last competitive race of the year for BTR Liverpool, which supports 10 charities through its events.

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The BTR Wirral 10K continues to attract strong interest from local runners, with organisers reporting a notable uptick in entries ahead of this autumn’s event. The race’s return to its New Brighton starting point, alongside a revised route, may help maintain its appeal among both regular participants and those new to the distance.

As the final competitive fixture in BTR Liverpool’s annual calendar, the Wirral 10K offers an accessible opportunity for personal achievement and community involvement before the region’s high-profile festive runs. Participants are being reminded to plan ahead due to planned rail works affecting travel on event day, a practical consideration that may impact attendance for some.

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Examines how BTR Liverpool's running events, such as the Wirral 10K, support local charities and promote community health, alongside their organisational strategies post-acquisition by Run For All.

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Impact of Merseyrail Works on Wirral 10K Race Day Travel

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Press Release

Thursday 10 September 2026

The BTR Wirral 10K returns in four weeks – and with a month to go, entries have hit the 1,000-mark. The race will be staged on Sunday 11 October starting at 9.30am. This is the 13th staging of the event.

Runners are advised that the route has changed. It will start and finish on King’s Parade in New Brighton, next to The Dips where the Event Village will be located on race day. The last time the race was located near The Dips was in 2021. Once runners cross the start line of the out-and-back race on King’s Parade, they pass the boating lake and make their way along Ian Fraser Walk towards Fort Perch Rock. They then head along the picturesque promenade to the 5K half-way turnaround point at Seacombe Ferry, before making their way back. The race is mostly flat, providing runners with the perfect opportunity to strive for a personal best time. It’s also an ideal event for runners starting to increase their distance or take part in their first 10K race.

Entries are still being taken online, but organisers BTR Liverpool anticipate the race selling out. Online entries can be found at https://www.btrliverpool.com/events/wirral-10k/ All finishers will receive a medal, T-shirt, and goody bag.

BTR Liverpool is the leading organisation for creating, managing, and delivering headline running events across Liverpool City Region. Its annual calendar of competitive races and fun runs take place between March and December. The portfolio also includes Liverpool Half Marathon, Liverpool Santa Dash, Mersey Tunnel 10K, Port Sunlight Road Race, Women’s 10K and 5K Liverpool, Run For The 97. The BTR Wirral 10K is the final competitive race of the year and the penultimate event of 2026 for organisers BTR Liverpool. The event calendar will be brought to a spectacular close on Sunday 6 December with the iconic BTR Liverpool Santa Dash – the ultimate kick-start to Christmas in the city, and the biggest festive 5K fun run in the UK.

Alan Rothwell, BTR Liverpool Founder, commented: “The popularity of the BTR Wirral 10K is steadily building with each year. Numbers are again, and we’ve already raced past last year’s final number still with over a month to go. This is the last competitive BTR race of 2026, and then it’s all systems go as we make final preparations for the iconic Liverpool Santa Dash. “The Wirral 10K is always popular given its location and fairly flat route – and we’re on-course to sell out of places. It’s the perfect race for runners to really test themselves and aim for a personal best. We look forward to welcoming runners, volunteers, and spectators to The Dips in New Brighton on 11 October.”

Runners are advised there are planned works on the Merseyrail Northern Line on event day, which will impact travel into Liverpool city centre. They are encouraged to plan their journey ahead of time, and to allow extra time if using rail services. Northern Line trains from the North will terminate at Sandhills, and from the South they will terminate at Hunts Cross. There will be replacement buses from Sandhills and Hunts Cross into the city centre. The works also mean that all Wirral Line services will run from James Street Station.

BTR Liverpool is supporting 10 charities across the 2026 event portfolio. Participants can support their vital work by fundraising and representing them on race day. Full details can be found on the BTR website. The event charities for 2026 are Alder Hey Children’s Charity; British Heart Foundation; Claire House Children’s Hospice; Clatterbridge Cancer Charity; Little Lights Baby Hospice; Liverpool Women’s Hospital Charity; Mersey Cares; North West Air Ambulance; Open Door; and Wirral University Teaching Hospital.

In 2025, BTR Liverpool and its successful portfolio of events was acquired by Run For All. Mass participation events company Run For All is wholly owned by the Jane Tomlinson Appeal, and continues to honour her ongoing legacy. Full details about BTR Liverpool events can be found at www.btrliverpool.com

Notes to editors

About Run For All and BTR Liverpool: In 2025, Run For All acquired BTR Liverpool, bringing together two highly respected organisations with a shared commitment to delivering high quality, inclusive, and sustainable running events across the UK. BTR Liverpool is the leading organisation for creating, managing and delivering headline running events across Liverpool City Region. Established in 2006, BTR Liverpool stages a number of major annual events that continue to grow year on year, offering a diverse portfolio of distances and terrains while maintaining a strong focus on sustainability. The organisation is widely recognised for the quality of its event delivery, its close links with the running community, and its engagement with local charities. The event portfolio features Liverpool Half Marathon, Liverpool Santa Dash, Mersey Tunnel 10K, Port Sunlight Road Race 10K and 5K, Women’s 10K and 5K Liverpool, Wirral 10K, and Run For The 97 5K. Run For All is part of the lasting legacy of Jane Tomlinson CBE, who raised £1.85million for children’s and cancer charities before her death from cancer aged 43 in 2007. Despite being diagnosed with incurable cancer, Jane inspired people worldwide by completing extraordinary endurance challenges, including the London Marathon, Ironman and triathlon events, and a 4,200-mile cycle ride across the USA. Run For All delivers a broad portfolio of successful mass participation events across the UK, including events in Leeds, Sheffield, York, Lincoln, Hull, King’s Lynn, Leicester and Bury, as well as the McCain Yorkshire Coast 10K. Its flagship events include the Leeds Half Marathon, Ramathon, Larking Gowen Ipswich Half Marathon, Sheffield Half Marathon, Altra Yorkshire Marathon Festival, and the Rob Burrow Leeds Marathon. The acquisition of BTR Liverpool strengthens Run For All’s national presence and reinforces both organisations’ shared missions to inspire people of all abilities to be active, support charitable causes, and deliver outstanding running events rooted in their local communities. www.btrliverpool.com www.runforall.com BTR RUNNING EVENTS 2026:
  • Sun 11 October: BTR Wirral 10K
  • Sun 6 December: BTR Liverpool Santa Dash (5K / 1K Mini Dash)
BTR RUNNING EVENTS 2027:
  • Sun 14 March: BTR Liverpool Half Marathon
  • Sun 11 April: BTR Mersey Tunnel 10K
  • Sat 29 May: Run For The 97 5K / 1 Mile Fun Run
  • Sun 6 June: Port Sunlight Road Race (10K / 5K / 1K Fun Run)
  • Sun 5 September: BTR Women’s 10K / 5K Liverpool

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