Quooker to showcase Flex 2.0, new finishes and live demonstrations at KBB Birmingham

Image credit: Photo by Quooker

Editorial Brief
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Press Release

29th January 2026

Quooker will showcase Flex 2.0 at KBB Birmingham this March (1st– 4th March), presenting the latest evolution of its bestselling boiling‑water tap alongside new finishes and the full Quooker portfolio. Visitors can find Quooker on stand L90.

Making its KBB debut, Flex 2.0 introduces a contemporary square design with a pull‑out hose, a first for a square boiling‑water tap. The launch also includes a new patinated brass finish, now one of Quooker’s fastest‑growing finish choices, offering a rich, living surface that develops character over time.

Flex Square

Flex Square retains the practicality that has made Flex a leading choice for modern kitchens, combining an architectural profile with the added reach of a pull‑out hose, without compromising on safety or performance.

The new Flex 2.0 range will be priced in line with the current Flex Round model, creating a straightforward upsell opportunity for retailers and designers. Like all Flex taps, it delivers boiling, hot and cold water, with the option to add chilled and sparkling via CUBE.

See Quooker at KBB

On stand L90, Quooker will be showcasing its complete range, including Fusion, COMBI+ and CUBE, allowing visitors to explore finishes, specification options and installation insights across residential and commercial projects.

Live demonstrations will take place at regular intervals throughout the show, giving retailers and designers the opportunity to see the technology in action and engage directly with the Quooker team.

In addition, Quooker will be inviting dealers to join the KBB event, with selected attendees hosted for an evening organised and covered entirely by Quooker, underlining the brand’s commitment to long‑term dealer partnerships.

Supporting dealer growth

Quooker will also highlight its B2B virtual platforms, which support customer conversion and dealer performance through virtual consultations and training programmes. Further details and performance data are available as part of the press kit.

Availability and pricing

  • Flex Round Patinated Brass is available from 16th February
  • Flex Square is available from 1st April
  • Prices from £1,250

Notes to editors

Notes to Editors StandL90 Website: www.quookeruk.co.uk Instagram, Facebook, TikTok, X, Pinterest: @quookeruk LinkedIn: @QuookerUK YouTube: @QuookerUKltd About Quooker
  • The Quooker tap was invented and patented in the Netherlands in the 1970s by engineer Henri Peteri pioneering the world’s first boiling-water tap.
  • Today, Quooker remains the original and leading brand in instant 100°C boiling-water taps, with optional chilled and sparkling water via the CUBE system.
  • The UK & Ireland headquarters is based in Manchester, supporting a network of 5,000 dealers. There are now more than 700,000 Quooker installations across the UK and Ireland, with millions more globally.
  • Operating in 16 countries and employing over 700 people worldwide (including 135 in the UK), Quooker continues to grow as a global innovation in kitchen technology.
  • Quooker UK has been recognised as Metro’s Outstanding Employer of the Year two years in a row and named a Sunday Times Best Place to Work.
  • Key products:
  • Flex – with a flexible pull-out hose
  • Fusion – delivers hot, cold and boiling water from a single tap
  • COMBI – provides instant boiling and hot water, saving up to 5,000 litres of water per year in homes without a combi boiler
  • CUBE – adds chilled, filtered and sparkling water, helping to reduce single-use plastic bottles.
Media Contact: Ree Khan, Rose Media Group |01444 241341 | 07475 397739 |[email protected]

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