London-based PR specialists PuRe PR have been awarded recognition in The PR Net 100 2025, the preeminent list that celebrates the innovative and influential PR agencies shaping the industry today.
Over the past year, PuRe has delivered standout campaigns and growth across both interiors and beauty. Highlights include launching Italian design house Seletti into the UK with a campaign that reached over 1.5 billion people, driving the global debut of Khloé Kardashian’s XO fragrance with 149 million social reach in just 24 hours, and supporting e.l.f. Cosmetics through its biggest UK year to date with $74.2M EMV and 13.8 billion PR reach. Long-standing partnerships with brands like Moroccanoil, Malin + Goetz, and Brintons Carpets continue to thrive, while recent collaborations with Biossance, Absolute Collagen, and Vispring further expand PuRe’s portfolio. Alongside client success, PuRe has invested in team culture, championing diversity, professional growth, and sustainability initiatives, such as the agency’s Packaging Promise to reduce waste in PR mailers.
“We’re so proud that PuRe has been recognised on The PR Net 100,” said Kelly Marks, Co-Founder of PuRe. “It’s a reflection of our team’s creativity and commitment, and the trust our clients place in us.”
“This recognition shows the unique space PuRe holds at the crossroads of beauty, wellbeing, interiors, lifestyle and design,” added Cara Ward, Co-Founder of PuRe. “We’re proud to be highlighted as one of the best PR agencies in the world working with brands that lead their fields and make a lasting cultural impact.”
Now in its fifth year, The PR Net 100 recognises agencies pushing the boundaries of communications delivering exceptional results, setting new standards of creativity, and influencing culture across sectors. The annual list is compiled from the largest pool of applications to date and evaluated by an esteemed panel of industry leaders, including Jackie Staub, Vice President, L’Oreal, Saba Landmann, SVP, Global Brand + Portfolio PR, Marriott, Brian Strong, Global Head of Communications, Bloomberg Media, Jessica Stacey, SVP, External Communications, Event + Experiential Marketing, Sephora, Aaron Alexander, VP of PR/Communications, Mytheresa, Richard McLeod, Chief Marketing Officer, Merrell, Alicia Parker, Chief Marketing Officer, Tishman Speyer, Colleen Leahy, Executive Director, Corporate and Integrated Communications, The Estee Lauder Companies.
The 2025 honorees will be celebrated at a cocktail reception on September 17 at The One Club, One Wall Street in New York City.
