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Protein Water Brand Lands WHSmith Listing

Innovative protein water brand, Vievé, has secured a huge retail listing with WHSmith airport stores across Europe.

From 1st June Vievé’s range of naturally flavoured protein waters will be available in 60 WHSmith airport locations across Spain, Ireland, Belgium and The Netherlands.

Three flavours in the range will be available in stores – Strawberry & Rhubarb, Watermelon and Peach & Raspberry – giving travellers the chance to refresh on the go with an added boost of 20g protein in every bottle.

“This is a very exciting time for Vievé, as we’ll now be able to target a huge range of customers travelling all over the world,” explains Rafael Rozenson, founder and CEO of Vievé. “Our drinks are incredibly refreshing and full of flavour and we’ve worked hard to create products that taste amazing, whilst still providing that protein boost that so many customers are now looking for.”

Vievé’s range contains 20g of protein in every bottle, zero carbs and no added sugar. They are designed as a hydrating protein drink for busy, active people on the go.

“This is the first major retail listing for Vievé and the first time we’re re-entering the EU since Brexit. We’ve been experiencing several years of growth of between 70-100% year on year, which confirms the growing demand for functional drinks that are delicious and hydrating,” adds Rafael.

Vievé launched in 2018 and creates a range of protein drinks and powders, its protein water range currently includes five delicious flavours: Strawberry & Rhubarb, Watermelon, Peach & Raspberry, Orange & Mango and Citrus & Apple. Its range will be available in selected WHSmith airport locations.

 

 

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