Introducing a first-of-its-kind hybrid concept store model, Product Guru’s new tech-powered concept store events are set to expose emerging brands to hundreds of industry stakeholders.
Product Guru, leading tech platform connecting emerging brands with buyers, is set to launch an innovative series of technology powered concept stores in London throughout September, called POP; to put challenger brands in the hands of key players in their sector.
Each POP concept store will be category-specific and take place over the course of 6 days in a stylish venue merchandised as a retail store. The inaugural POP concept store events will be dedicated to Health and Beauty, Home and Gifting, and Food and Drink categories; hosted throughout September, in Islington, London. Each event will attract a multitude of industry leaders relevant to the brands on display, in a first-of-its-kind hybrid concept integrating technology to drive interactions.
Brands taking part will benefit from exposure to retail buyers, wholesalers, distributors, importers, investors, journalists, and influencers, who will be able to browse products and effectively use the integrated technology from Product Guru’s platform to access product data, brand videos, request samples, and take next-step actions. In-store technology will provide real-time performance data for brands to get insights from visitors engaging with their products.
Simon Coyle, Founder and CEO of Product Guru, said: “As we strive to help brands to find their route to market, we’re very excited to launch POP, our new concept store events to get brands in front of hundreds of key market players. We’re taking the best aspects of trade shows, maximising the power of hybrid interactions, and creating an entirely new, tech-powered, cost-effective, targeted event for exposing brands to the whole industry.”
This latest addition to Product Guru’s offering comes after the tech company launched their hybrid events called Huddles, which offer brands a life-time opportunity to engage in-person with top level buyers from major retailers. The inaugural Huddles events in March were sold-out and met with praise by both buyers and suppliers alike.
“We’re known in the industry for ground-breaking innovation, and we continue to evolve our products and events to stay at the forefront of the retail tech revolution. The industry has been crying out for more opportunities to discover true product innovation and be inspired – this is what we’re offering with POP.”
“Our partners are eager to see this unique, curated experience coming to life, where all the key market players can experience product innovation first-hand. Brands are just as excited to take part; over 100 brands pre-registered for our POP events in London ahead of the launch. We have now released tickets on our website and can’t wait for challenger brands to take advantage of this grand opportunity to grow their business.”