Machine intelligence has helped to select Abbi Head, founder of Little PR Rock Marketing, to win second place in the Media Relations category of the global Public Relations Today Most Valuable Post (MVP) Awards 2022. Her post in Prowly, a PR industry website blog entitled “Media Overexposure: How to Take Back Control of Your Media Presence”, also impressed the platform’s readers and the awards committee winning her runner-up status.
Since the second lockdown in 2020, Abbi has focused on creating a public relations (PR) business that she hopes would make her parents and herself proud. She named it Little PR Rock Marketing after her mother Pauline (meaning Little) and her father Peter (meaning Rock) as a tribute to their memory. Abbi developed her business to provide positivity during some of the most challenging times in her life.
2022 was a whirlwind for Abbi, including becoming part of the NatWest Accelerator Programme at the University of Warwick hub and developing as a public speaker and author. As part of the NatWest Accelerator Abbi is part of the university’s Warwick Innovation Collective which has given her valuable mentoring.
After a 10-year role as a Media Officer at the Rugby-based charity New Directions, gaining university post-graduate qualifications and membership to the Chartered Institute of Public Relations, she has now written a book about her experiences to help start-ups and small businesses boost their credibility and reputation through thought leadership marketing and PR.
Abbi’s fellow MVP winners included a 27-page whitepaper called “Building the Perfect Pitch and Nurturing Media Relationships” by the Team at Onclusive, which took first place, and third place was awarded to Tom O’Brien from O’Brien Communications in his Muck Rack blog post called “Give this media relations tactic a try: Sound bites for trending stories.”
Public Relations Today provides content for over 41,000 readers daily on their website and through their newsletter. This information hub offers auto-curated blogs, webinars, and downloadable resources that react to reader data to provide the most valuable resources bolstered by editorial teams and displayed at the top of the site. With a world full of algorithms and artificial intelligence, is this kind of machine automation the nature of things to come for PR copywriting awards?
About her win, Abbi said, “To be recognised as a PR professional who provides useful and actionable information that has been considered “tactical or strategic” in my industry has given me a massive boost to my confidence. PR is a matter of perseverance and resilience. I position myself and my clients as go-to experts and thought leaders, which is tough and takes time. I aspire to be: the best version of myself. It also keeps me motivated. Receiving the news was a perfect gift over the festive season when I thought about my family a lot.”
Little PR Rock Marketing works with business owners and non-profits who have an entrepreneurial mindset, want to make an impact, share their expertise and curate positive digital footprints and legacy media coverage.