Partou Nurseries Join Forces Across the Pennines to Support Yorkshire Air Ambulance

Editorial Brief
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A Burnley nursery manager, Lydia Spencer-Plumb, organised a fundraising effort involving nurseries and schools across Lancashire and Yorkshire to support the Yorkshire Air Ambulance (YAA) after it helped her friend, Gary, who was injured in a motorcycle accident. The initiative, which included bake sales and wearing yellow, raised a total of £854.25 for YAA. This effort not only provided financial support to the emergency service but also engaged children in meaningful community activities.

EDITORIAL INSIGHT: Context, industry insight and market perspectives of this news story

This fundraising initiative highlights how personal experiences can galvanise community support for vital emergency services, even across regional boundaries. While the effort originated in Lancashire, the response from both staff and families at Partou nurseries, as well as local schools, demonstrates the practical impact that local organisations can have when they mobilise around a cause with direct relevance to their own communities.

For early years settings, involvement in such campaigns offers more than just financial support for charities. It provides children with an accessible introduction to community engagement and the importance of helping others, while also fostering connections between families, staff, and local services. In areas where air ambulance services rely heavily on charitable donations, these grassroots contributions can play a meaningful role in sustaining operations that are often a lifeline in emergencies.

Story Ideas
Human interest

Impact of Personal Stories on Charitable Giving

The fundraising campaign by Partou nurseries was inspired by a personal connection to an accident victim assisted by Yorkshire Air Ambulance. This demonstrates how personal narratives can drive charitable contributions and community support for emergency services.

Target audience
human interest sections of newspapers, general interest magazines
Story potential
8/10
Local/community

Cross-Regional Community Effort Raises Funds for Yorkshire Air Ambulance

The collaborative fundraising initiative by nurseries and schools across Lancashire and Yorkshire highlights a strong community bond in support of the Yorkshire Air Ambulance. This effort, led by a Burnley nursery manager, underlines the impact of personal stories in galvanising community action for public services.

Target audience
local newspapers, community blogs, regional news websites
Story potential
7/10
Press Release

BURNLEY, UK - 3 September 2026

A Burnley nursery leader has co-ordinated a cross-Pennines team effort to support Yorkshire Air Ambulance (YAA) after a close friend was seriously injured in a motorcycle accident in North Yorkshire. Lydia Spencer-Plumb, Nursery Manager at Partou Habergham Day Nursery and Pre-school in Burnley, was inspired to step forward after emergency medical assistance was administered by YAA to her friend Gary near the village of Ingleton.

“Following the accident, Gary’s partner Kelly and her family visited one of the Yorkshire Air Ambulance bases,” she said. “Having seen first-hand the difference the service can make in an emergency, Kelly decided she wanted to raise as much as possible for YAA and began encouraging local schools and nurseries to get involved with the ‘Yorkshire Turns Yellow’ campaign.”

Although based in Lancashire, supporting YAA felt incredibly relevant to Lydia and her team at Partou Habergham. “I knew Gary and Kelly from when I was younger, so knowing the very real personal story behind the fundraising made me particularly keen to support it and encourage our children and families to get involved,” she explained, “and the response was absolutely fantastic.”

Partou Habergham started the ball rolling, raising £60 through a bake sale, with the children getting involved by wearing yellow or their favourite colour. They were joined by Partou Little People Day Nursery and Pre-School, also in Burnley, which raised £85. Two local primary schools and another local nursery also stepped forward. Altogether, the schools and nurseries raised a remarkable £714.25 for Yorkshire Air Ambulance.

But the story did not end there.

“I was so pleased with how well the initiative was received locally that I also shared the fundraising opportunity with the Partou Yorkshire region,” Lydia explained. This resulted in a further two Partou nurseries taking part – Woodlands House in Bradford and Ashmoor in Shipley – which together raised an additional £140. It meant that, across the settings involved, the final total grew to £854.25.

“What I particularly loved about the nursery involvement was that the children weren’t simply being asked to donate money,” Lydia said. “They were able to be part of something meaningful in a way that was appropriate and exciting for them – wearing yellow, taking part in bake sales, talking about the helicopter and understanding, at an age-appropriate level, that fundraising can help an emergency service continue to be there for people when they need it most. “For me, it was also a lovely example of how nurseries can connect children with their wider community and help them begin to develop an understanding of kindness, empathy, helping others and making a difference.”

Laura Clay, Partou Regional Childcare Director, congratulated Lydia and all involved in the stunning fundraising effort. “The response from the settings and families exceeded all expectations,” she said.

“What started as a small idea to encourage schools and nurseries to ‘Turn Yorkshire Yellow’ became a community effort and, most importantly, gave the children an opportunity to support a service that had a very real impact on someone they knew.

“Several other Partou nurseries have held their own fundraising activities for YAA throughout this year. We are proud to be involved.”

Notes to editors

About Partou Partou is one of the UK’s largest day nursery providers and part of the leading childcare group in the Netherlands – a country renowned for the quality of childcare, supported by a recent UNICEF report which ranked the country number one in child wellbeing.

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