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North East business events industry to feature at global event alongside transformational new development

NewcastleGateshead Convention Bureau, part of NewcastleGateshead Initiative (NGI), are seeking to boost international business by flying the North East flag at a global trade show next week.

Taking place in Frankfurt, Germany 23-25th May, the international event expects to bring together more than 3,000 meeting planners with over 2,500 suppliers from across the world.

The convention bureau, which provides a free service including venue sourcing and accommodation booking for events, meetings and conferences will be attending as part of the national MeetEngland delegation alongside ASM Global, operators of the brand new Sage International Conference Centre.

Jen Rea, Head of Business Events and Travel Trade at NGI said:

“IMEX is one of the largest events of its kind in the world and is an excellent opportunity to get our business events offering in front of an international audience and drive our inbound visitor and event numbers.

“Our region is in the spotlight thanks to the fantastic past year of business events and conferences, as well as healthy investment and developments in the pipeline, and we are working to enhance this market position.

“We’re delighted to be attending IMEX alongside ASM and to continue our united front in showcasing the region to the world and leveraging the opportunities that the brand new development, The Sage ICC will bring for NewcastleGateshead and the wider North East.

“The Sage ICC is a vital part of the future of NewcastleGateshead and enables us to have brand new conversation with larger international event organisers and associations.”

The three-day show will feature a dedicated industry event on the MeetEngland stand, which will provide market insights and the latest development updates on The Sage International Conference Centre.

Martin Mochan, Sales Director at ASM Global, said:

“The opening of Sage ICC in 2025 will be transformational to the region and marks one of the most significant venue developments in the UK in recent years.

“We’re already seeing a high level of demand in Sage ICC and it will undoubtedly change the UK venue landscape in the coming years as well as giving our international client base the chance to visit one of the most vibrant regions in the UK.

“IMEX provides us with the chance to engage with existing and new customers seeking new locations for the national and international events and we look forward to welcoming them all to the NGI stand in Frankfurt next week.”

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The NewcastleGateshead Convention Bureau team

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For media enquiries contact: Sarah Bosnyak, PR & Communications Manager [email protected] About NewcastleGateshead Convention Bureau • NewcastleGateshead Convention Bureau (part of NewcastleGateshead Initiative) uses local knowledge and expertise to help organise conferences, meetings or events in NewcastleGateshead and the surrounding area. It provides a free service including, venue sourcing and accommodation booking, to arranging transport and entertainment for delegates. • NewcastleGateshead Initiative is a destination management and marketing agency; a public-private partnership supported by Gateshead and Newcastle City Councils, working with around 170 private sector partner organisations across NewcastleGateshead and the wider region. • United by seven bridges across a spectacular riverscape, Newcastle (a city on the north bank of the River Tyne) and Gateshead (a town on the south bank) form a single, diverse and extremely vibrant visitor destination. World-class culture, vibrant nightlife, award-winning dining, inspiring heritage, fantastic shopping and acclaimed architecture are combined here like nowhere else, by the famous Geordie spirit which is symbolised by Antony Gormley’s iconic Angel of the North as it welcomes travellers to the area. Twitter: @MeetonTyne LinkedIn: @NewcastleGateshead Convention Bureau IG: @MeetonTyne About NewcastleGateshead Initiative NGI is a destination and inward investment agency that delivers for Newcastle, Gateshead, and the wider region. Every single one of our projects are dedicated to making a lasting social and economic impact. As drivers and enablers of economic growth, we champion our offer on a world stage and we maximise our impact through our partnerships. We engage with stakeholders and policy makers to influence on a national and regional level to benefit the people who live and work here. We promote the distinctiveness of our region, its culture, and its people to create an authentic voice that makes us stand out from the crowd. We work across key growth sectors and use insight and intelligence to drive innovation, inward investment, and business growth. In addition, we attract world class conferences that reinforce our sector strengths and the strategic importance of tourism. We play our part in delivering the regions sustainable and inclusive ambitions, creating a world class distinctive city to enjoy, stay and invest. We exist to benefit people by making a better and more distinctive place to live, enjoy, stay, and invest. Twitter: @NGinitiative LinkedIn:

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