North America Entry (naentry.com), a fractional go-to-market firm with deep roots in North American enterprise software and alliance leadership, is offering early-stage software and AI companies headquartered outside North America an economical and proven path into the United States market — without the cost, risk, or delay of building a full-time U.S. team.
The firm specializes in securing strategic white-label, “powered by,” and platform-of-choice partnerships between international software companies and established North American vendors — the kind of deal that can deliver what would otherwise take years of direct sales effort in a fraction of the time.
“The conventional wisdom is that you need a U.S. office and a full American sales team to break into this market,” said Andrew Geisel, Managing Director of North America Entry. “That’s expensive, slow, and often unnecessary. One white-label or ‘powered by’ deal with the right North American vendor can generate more revenue than three years of direct sales — and we can pursue that at a fraction of what a full-time U.S. hire would cost.”
The Fractional Model: Pedigreed Leadership Without the Full-Time Price Tag
North America Entry operates on a transparent fractional model, engaging clients at $100 per hour plus commission — structured so the firm’s success is directly tied to the client’s results. There are no hidden fees, royalties, or conflicts of interest.
The team brings senior alliance and partnership leadership experience from three of the world’s largest enterprise software companies: PeopleSoft ($3B), Oracle ($39B), and a Big Four consulting firm ($43B). The team has built partner programs from scratch for companies ranging from $2M to $60M in revenue.
- Built Oracle’s HCM Advisory practice from zero to $12.5 million in eight months
- Managed global alliances for a $750 million division of one of the world’s largest systems integrators
- Negotiated global joint ventures generating $10 million to $45 million in revenue contributions
- Opened and operated direct operations in seven countries, including serving as the first boots on the ground in three international markets
- Guided client organizations through eight M&A cycles triggered by strategic partnership activity
Why Strategic Partnerships — and Why Now
North America is home to the largest concentration of established software vendors in the world — companies like Oracle, SAP, Salesforce, ADP, Workday, Veeva, and ServiceNow — all of which are actively evaluating AI capabilities to embed in their platforms.
“These vendors are making AI platform decisions right now that will lock in for three to five years,” said Geisel. “The window for international AI companies to get embedded in these ecosystems is open today. In 18 months, many of these decisions will be made.”
North America Entry has cultivated direct relationships with more than 80% of major North American software vendors over the past two years.
Proven Results
- $25,000 to $2.8 million ARR — a client reached $2.8M through strategic partnering, with 90% of revenue contributed by partners
- 6 Tier One partnerships and 2 white-label partnerships closed within 1.9 years for a single client
- 8 M&A cycles triggered across client engagements through partner pursuit activity
- Revenue contributions from partner programs of 90%, 65%, 37%, and 15% across four separate client organizations
- A fintech client where closed enterprise vendor partnerships generated projected revenues of $100M+
