Newcastle Hospitals Charity Partners with Seven Stories to Support Young Patients Through Creative Storytelling

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Newcastle Hospitals Charity has partnered with Seven Stories to bring storytelling sessions to young patients at Great North Children’s Hospital and Freeman Hospital. The initiative aims to improve well-being and provide a sense of normality for children during hospital stays through creative storytelling. The programme has positively impacted over 430 young patients and their families, helping reduce anxiety and encouraging family reading.

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Partnerships between healthcare providers and cultural organisations have become an increasingly common feature of patient care, particularly in paediatric settings where emotional wellbeing is closely linked to recovery. The collaboration between Newcastle Hospitals Charity and Seven Stories exemplifies this approach, bringing targeted creative interventions directly to young patients in hospital environments that are often stressful and isolating.

For families navigating extended hospital stays, such initiatives offer more than just diversion. By integrating storytelling into the clinical setting, the programme aims to reduce anxiety, foster connection, and provide moments of normality for children and their carers. This reflects a broader recognition within the NHS of the value that arts and culture can add to patient experience, particularly where traditional medical interventions alone may not address the wider needs of young people in care.

Story Ideas
Human interest

The Role of Arts in Healthcare: Expanding Creative Initiatives in Newcastle

This story explores how Newcastle Hospitals Charity integrates arts into healthcare through initiatives like storytelling, dance, music, and visual arts, highlighting a cultural shift in patient care.

Target audience
culture and arts journalists
Story potential
6/10
Human interest

Impact of Storytelling on Young Patients’ Wellbeing in Hospitals

The collaboration between Newcastle Hospitals Charity and Seven Stories demonstrates how storytelling can improve the emotional wellbeing of young patients during hospital stays. The initiative has reported significant benefits, including reduced stress and increased happiness among participants.

Target audience
health and science journalists
Story potential
7/10
Press Release

September 29, 2026

Newcastle Hospitals Charity has teamed up with Seven Stories, the National Centre for Children’s Books, to launch a storytelling initiative for young patients. The programme brings professional storytellers directly into the North East’s Great North Children’s Hospital and the Freeman Hospital to deliver creative group sessions and bedside storytelling experiences that spark joy and support well-being during hospital stays. Delivered as part of Newcastle Hospitals Charity’s Arts Programme, this project brings dynamic stories to life across The Great North Children’s Hospital and the Freeman Hospital wards, enabling 10 sessions to take place every month.

The impact of the initiative has already proven meaningful, with over 430 contacts with young patients and families to date. Hospital staff report that patients leave the interactive sessions feeling significantly happier, relaxed and more connected to others. Through the storytelling, the sessions actively engage patients and empower them with meaningful cultural experiences, helping them maintain a sense of normality during clinical treatments.

Katie Newell, Head of Arts Programme at Newcastle Hospitals Charity, said: “Connecting babies, children and young people with Seven Stories’ Storytellers during hospital stays creates opportunity for escapism into imaginary worlds, and moments of joy, when it is often needed most.

“Patients tell us how the storytelling sessions are fun and make them feel less stressed and worried about being in hospital, while families report reading together more, because of the experience. We are incredibly proud of our partnership with Seven Stories and look forward to continuing this valued work together.”

Laura McShane, Health Play Specialist, added: “Tom, our storyteller, has had a profoundly positive impact across our children’s wards with both our patients and our staff team. He has created meaningful moments of imagination, comfort and connection for patients and their families during what is a challenging time.

“Through engaging stories and creative interactions, children and young people have been given opportunities to express themselves, reduce anxiety and maintain a sense of normality whilst in hospital. The programme has helped make the ward environment more welcoming and child-friendly for patients, supporting emotional wellbeing and enhancing the overall patient experience. We have seen firsthand how storytelling can bring joy and laughter to everyone around. Thank you to Tom, Newcastle Hospitals Charity Arts team, and Seven Stories.”

Wendy Elliot, CEO at Seven Stories said: “Inspiration for the project was born out of the magic of stories to connect and the acknowledgement that not all children are able to come to us for lots of reasons so we have to be where children are. One of the impacts of this project that we’re most proud of at Seven Stories is the reading continues when children, families and siblings go home. They can take a favourite book home, and they can read it together as a family that’s a really fulfilling moment for us because that reading journey continues and children and families reading together is really special and infinitely impactful on a family units wellbeing.”

This collaboration demonstrates the integration of arts into healthcare across the region. By combining the literary expertise of Seven Stories with the clinical care of Newcastle Hospitals, the initiative ensures that a child remains uplifted, engaged and imaginative when they enter a hospital ward.

The project builds upon a growing portfolio of creative health initiatives funded by Newcastle Hospitals Charity, which recently introduced a successful ‘Dance Moves’ patient rehabilitation scheme with Dance City. Other ongoing initiatives include live music bedside sessions, visual arts exhibitions, and specialised singing groups designed to improve lung health.

Notes to editors

About Newcastle Hospitals Charity Newcastle Hospitals Charity is the official charity for Newcastle Hospitals, one of the largest NHS teaching trusts in the UK with two of the world’s best hospitals, providing healthcare to communities across the North East. Hospitals include the Royal Victoria Infirmary, the Freeman Hospital, the Great North Children’s Hospital, the Northern Centre for Cancer Care, Newcastle Dental Hospitals, Northern Genetics Service and many community services. We go further for our hospitals to help deliver global excellence and local impact providing support for compassionate and innovative healthcare, education, and research including some of the best centres for children, heart and lung transplantation, genetics and cancer trials in the world. We work in partnership with Newcastle Hospitals to complement the world-class healthcare services provided here and we proudly support patients, staff, and the wider hospital community by funding a range of initiatives – from cutting-edge cancer research to staff psychological support and vital improvements to the patient experience and environment. Visit: https://charity.newcastle-hospitals.nhs.uk/ or on Facebook, X, LinkedIn, and Instagram. About Seven Stories: Seven Stories is a registered charity, Arts Council accredited museum and visitor centre in the heart of Newcastle upon Tyne. They champion the importance of reading and its lifelong benefits for children and young people through bespoke educational programmes and national archive that celebrates over 100 years of children’s literature. https://sevenstories.org.uk/about-us/

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