UK-based global sales and marketing specialist durhamlane is celebrating an astounding financial year of business, which has seen it successfully navigate the challenging economic landscape with 31% revenue growth and turnover surpassing £6.3m for the first time.
The firm, which is headquartered in Newcastle upon Tyne, created 11 new roles to support and scale its client base, including the formation of a senior leadership team.
durhamlane specialises in generating demand and qualified sales leads on behalf of large mid-market, challenger and enterprise companies with a complex B2B product or service offering, across the UK, Europe, and North America.
During the past financial year, the firm has secured a significant number of 6-figure contracts and expanded its presence in North America, with large global clients onboarded including RS Group, Siemens Healthineers, ABB, Nasdaq, Wolters Kluwer, Belden, and British Council.
As well as securing a new host of clients, durhamlane has expanded its service offering by introducing strategic marketing workshops, CRM and Salesforce consultancy and customer renewal and growth projects.
Coinciding with the growth in turnover to £6.3m, durhamlane has increased the size of its team with numerous senior hires including Abi Dodwell as senior marketing services manager, Phil Cording as enterprise account director, James Banner as learning and development manager and Anthony User who celebrated his 9-year tenure as the business’s first data and sales enablement manager.
The firm also scooped two prestigious awards, winning the Global Sourcing Award (GSA) for Excellence in Partnership with Konica Minolta and the EngageB2B award for Best use of Onboarding and Training.
Last month, the business completed the final audits for their ISO27001 certification, which once achieved will demonstrate to customers its excellent information security practices and regulatory compliance to support both onshore and offshore projects.
Jake Spence, managing director of durhamlane said: “30% year-on-year growth has become normal for durhamlane, but this year, it means a lot more. After an excellent first half of the year, macroeconomic challenges presented barriers that we needed to navigate carefully.
“Our customer success function has been instrumental in creating record growth revenues from our base. Like with any challenge dealt with well, a by-product has been the continual adoption of new processes, fresh approaches to achieving and measuring success, and new services. We have taken on additional projects and have begun supporting our customers in new and exciting ways, creating better results that help us to retain and renew our customers, while at the same time ensuring we continue to see huge gains in our staff retention and people development.
“It’s been an excellent 12 months. We are positioned perfectly to catapult ourselves into the new financial year continuing our upward trajectory.”