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New website Aims to Help Keep Lancashire Homes Warm

Chorley-based digital agency Bespoke has delivered a new website for a local authority initiative focused on encouraging and supporting home energy efficiency in Lancashire.

The Cosy Homes in Lancashire (CHiL) scheme covers all council-backed energy saving initiatives in the county and aims to offer an accessible and straightforward means of accessing grants from various sources to fund new heating measures, insulation and renewable technologies in domestic properties.

Partnering with 15 local authorities and delivered by Rhea Projects, Cosy Homes in Lancashire offers residents access to free first time central heating, gas connections, affordable heating solutions, energy advice and support on money saving energy measures.

ChiL Energy Projects Officer Andrea Howe said: “Cold homes cause a lot of problems for people, particularly those with long-term conditions, which can put extra pressure on the health services, especially in winter.

“There are various schemes available to help people keep their homes warmer but they can be quite complex to navigate, which can put some people off accessing them.

“ChiL, which is open to all Lancashire residents, helps people navigate the various types of support and access the relevant measures to help them keep their homes warm.”

The new website includes explainer videos and easy-to-navigate guidance and links to the various types of help available, from first-time central heating, window & door upgrades, solar panels, various types of insulation, to boiler replacement, smart heating and LED lighting.

Bespoke co-founder and CEO Steve Brennan said: “Since the scheme launched in 2014, CHiL has successfully secured over £35million of funding which has helped more than 10,500 residents to save money through energy saving advice and measures.

“The aim of CHiL is to be Lancashire’s ‘One Stop Shop for Warmth’ offering help and assistance to every household in the county.

“But it’s really important that people are easily able to access the help available to them, which is why we have applied several UX (User Experience) tactics in the design of the site to make it as easy to use as possible and ensure people can get the help they are entitled to.”

Employing 12 staff in both Chorley and London, Bespoke is a lead generation specialist agency. As well as designing and building websites, the agency also delivers online campaigns through retainers to help in-house marketing teams maximise their returns from their online spend.

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