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New Head of European Sales for 125-year-old British Brand Duckhams Oils

Duckhams, the original British motor oil since 1899, is pleased to welcome Henrik Hansen as its new Head of Sales in Europe.

With over fifteen years of experience in the lubricants industry, Henrik has worked in sales and export roles for Comma Oil, Cosan Lubricants and Moove Europe. He has led international sales teams and developed customer relationships in the European, Middle Eastern, African, North, and South American markets. Most recently, he was Head of Retail in Europe at Moove Lubricants, developing multi-channel relationships to drive retail sales of branded and own-label lubricants with major retailers, motor factors and workshops.

Since the iconic engine oil brand’s successful UK relaunch in 2017, Duckhams has expanded into 27 countries across Europe, the Middle East and Asia.

Mike Bewsey, CEO of Duckhams, said, “I am delighted to welcome Henrik to our team. He has an excellent track record of developing strong customer partnerships across international regions. I am confident he will power Duckhams onto the next stage in our business growth. This year’s 125th anniversary is an incredible milestone, giving us a fantastic platform to celebrate everything Duckhams has achieved in 125 years of winning with drivers, workshops and distributors.”

Duckhams has a long history dating back to 1899 when Alexander Duckham first established his own oil company. His entrepreneurial, pioneering spirit has been at the company’s heart since then. Duckhams was responsible for the development of revolutionary new process oils that controlled the build-up of carbon deposits in the 1920s and launched the first synchromesh gear oil in the 1930s. In 1951, Duckhams introduced Europe’s first multigrade oil, an innovation which transformed lubrication technology forever.

With a motorsports legacy spanning almost one hundred years, Duckhams has sponsored winners in motorcycle racing, Formula 1, Formula 3, Formula Ford and the Porsche Carrera Cup. In 2023, Adam Smalley won the Porsche Carrera GB Cup and Duckhams became OR BRIC Superbike champions in Thailand. This year, Duckhams is hoping to continue the winning streak with drivers in the British GT Championship and British Touring Car Championship.

Duckhams delivers high-performance engine oils formulated to keep engines of all ages moving. Their passenger and commercial vehicle lubricants are available in twenty-seven countries across Europe, the Middle East and Asia.

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Caroline Saunders

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4 C Marketing

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