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Merry Christmutts! F Duerr & Sons Ltd’s ‘Peamutt Butter’ secures national retail exclusive for the festive season 2023

Manchester’s F. Duerr & Sons Ltd is launching its first Peamutt Butter Christmas gift pack exclusive to Sainsbury’s.

To say, “Yappy Holidays” Peamutt Butter has launched the perfect treat-and-toy combo that promises to keep your dog entertained this Christmas.

The gift box includes a specially designed ‘snow scene’ winter jar of Peamutt Butter (340g) that sits alongside a festive red treat dispenser. The toy is designed to be stuffed or smothered in Peamutt Butter.

Landing exclusively in Sainsbury’s stores from October 2023, the Christmas gift pack will be available for purchase nationwide, MRRP: £8.00 while stocks last.

Capitalising on the growing pet gifting trend, Duerr’s will also be distributing its holiday jar across all its independent and national retail stockists. The winter label will feature the newly redesigned brand mascot Peamutt skiing into Christmas.

The Christmas Peamutt Butter (340g) jar will be available in Morrisons, Pets at Home, Tesco, Sainsburys, Morrison’s, The Range, Amazon, Jollyes and a host of independent retailers priced from around £2.50.

Last Christmas a data poll of 2,000 pet owners showed that a quarter of British shoppers were more likely to gift their pets than their partners – with the average spend hitting the £30 to £40 mark per dog.*

Carrying this trend into 2023, Duerr’s believe the Christmas Peamutt Butter packaging and gift pack are an affordable option for dog owners looking to spoil their pet this festive season.

Sales and marketing director, Richard Duerr said: “Christmas is the ultimate gifting opportunity for pets and something Peamutt Butter is yet to explore. The gift pack excluisve with Sainsbury’s felt like the perfect opportunity to get Peamutt Butter in front of new consumers and get some strong sales across the Christmas period.

“We are concious that many shoppers will be looking for something festive for their dog, at a  reasonable price point. The presentation gift pack is an accessible a fun gift for all dogs that can keep them entertained beyond Christmas and into the New Year. A gift that provides longetivity past the festive season and really shows off the unique creamy, non-oily, texture of our the Peamutt Butter.”

Peamutt Butter is a high protein, vegan treat for your pampered dog, a tasty snack for your four-legged friend, and contains heart-healthy fats, vitamin B, niacin and vitamin E.

This spreadable, smooth peanut butter is designed to be used on dog toys and lick mats, as well as a training treat. Tapping into the ever growing ‘fur baby’ trend it can also be used as ingredient for dog home-baking.

F. Duerr & Sons Manchester Ltd – established in 1881 – is a family business barking mad about dogs. Famed nationwide for its household jams and marmalades, Duerr’s & Sons is the biggest producer of peanut butter in the UK.

Peamutt Butter was crafted by this family of dog lovers to ensure everyone in the family can enjoy the joys of the nutty treat. Earlier this year, the product underwent a rebrand, introducing its new mascot Peamutt – the first of its kind since Peamutt Butter launched in 2016.

Ranked the UK’s number 1 peanut butter for dogs, the Christmas Sainsbury’s exclusive follows a new 2023 listing in Morrisons and 12 months of growth for the pet product – with sales of Peamutt Butter up 63% on 2022.

*M&S Pet insurance survey data, December 2022. 2,000 British pet owners surveyed across the UK.

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Christmas in July.... Peamutt Butter exclusive in Sainsbury's from October

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