Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a captivating visitor exhibition at the Trafford Wharf site.
Paul Lee, Design Director at Mather & Co said: “Working with ITV again is a great honour, as Mather & Co has developed a strong relationship with the renowned brand since the 2014 tour. We are delighted to have had the opportunity to create such an exceptional experience for this acclaimed TV show.”
Anchored by their innovative set design and graphic expertise, Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers. This extraordinary destination invites fans to step into the iconic replica sets of Rovers and Roy’s Rolls, get up close to authentic costumes, marvel at historic props, and relive classic moments in a dedicated cinema space.
James Penfold, representing ITV, remarks, “The new experience finds its home in a state-of-the-art, purpose-built media building spanning an impressive 16,500 square feet. Located within the north-east corner of the Production Lot, this remarkable structure features the exhibition, a 64-seater cinema auditorium, a retail area, and a cafe.”
The Coronation Street Experience delves deep into the show’s rich heritage, featuring original props and costumes that have made their mark on television history. Visitors can expect meticulously replicated interior sets, including stepping behind the bar on the legendary Rovers Return or for the first time walking into Roy’s Rolls. The attention to detail will immerse visitors in the true essence of Coronation Street.
Prepare to step into the world of Coronation Street like never before. The Coronation Street Experience opens its doors to the public on June 10, 2023.