It’s safe to say it’s been a tumultuous couple of years, for large enterprises and SMEs alike. For many prospective entrepreneurs, the reality of launching a business whilst many others were seeking government funding just to stay afloat, was enough to turn them off the idea completely.
But the case against launching your own business in the midst of a worldwide pandemic, wasn’t quite strong enough to deter PR expert, Laura Robinson.
In November 2020, when the odds were quite frankly stacked against most businesses, Laura launched PR, Social Media and Events agency, LRPR.
Fast forward two years to today, and the agency has built up an impressive roster of luxury lifestyle clients, executed numerous campaigns, coordinated countless launches and events, created a wealth of varied social content and made somewhat of a name for itself in the north of England.
With countless successes and testimonials behind them, it’s safe to say that LRPR has managed to not just survive, but thrive during their first two years of business.
LRPR founder, Laura Robinson, said, “ Reaching another landmark and celebrating the second birthday of LRPR fills me with so much gratitude. The success of the business isn’t just down to myself, it’s down to the hard work put in by the most amazing team – who not only give everything to our clients and the agency, but also allow me to juggle parenthood and two young children alongside the business too.”
“Being a working mum of two means I cannot shy away from the fact that some days I am spinning a lot of plates, and yes at times it feels overwhelming, but what drives me is knowing that we are in the early stages of something truly magnificent . Even though we are a small team, we continue to be recognised by global brands and talent and stand tall alongside some of the largest agencies in the country.”
Their success, and propensity for securing new clients, is down to the results of their stellar PR and social strategy. Last month alone the agency reported a 183% increase in social interactions for a client who had approached them with a disengaged following that wanted to build their online presence.
PR & Social Media Senior Executive, Holly Harper, said, “People are often surprised at the speed of LRPR’s growth but it’s down to the pace that we work at, and the quality of work that we can execute at that pace. Our results speak for themselves, and that’s what makes our agency attractive to other businesses with a similar work ethic and drive for success.”
The team also credits their success to the relationships forged over the course of their careers, and the new ones being made each and every single day via social media, networking and events.
LRPR’s latest hire, PR assistant Georgia Stead, said, “We like to label ourselves as a small agency with a big heart, and I think that’s led us to a lot of our successes. This industry is all about leaving lasting impressions, with not just the work that you do, but on the people that you meet. Our team, with our positive, no limits to success attitude, do exactly that.”
As LRPR celebrates this business milestone they divulge that, with the right strategy and mindset, they expect to be competing against some of the biggest players in the industry over the next 12 months and beyond.
