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Lincoln Leads the Love Search: Locals Seek Romantic Getaways More Than Anywhere Else in the UK

As Valentines Day fast approaches, Lincoln has been named the UK’s romance capital.

New research by luxury staycation experts Together Travel has revealed that people in the area search for romantic getaways more than anywhere else in the country.

On average, locals search for romantic holidays (and over 10,000 related terms) 3670 times a month.

Per 10,000 people that’s 359 searches a month, the highest in the UK.

Worcester came second with 301, and Chesterfield third with 297.

Mansfield and Eastbourne round out the top 5.

Rank: Place: Searches Per 10k residents per month:
1 Lincoln – East Midlands 359
2 Worcester – West Midlands 301
3 Chesterfield – East Midlands 297
4 Mansfield – East Midlands 293
5 Eastbourne – South East England 275
6 Burnley – North West England 274
7 Preston – North West England 262
8 Norwich – East of England 259
9 Cheltenham – South West England 257
10 Darlington – North East England 253


When it comes to the least romantic places, London is right at the bottom of the table with only 27 searches per 10,000 people.

Birmingham came second-to-last with 74 and Leeds third-to-last with 75.

Bradford and Glasgow fill out the bottom 5.

Rank: Place: Searches Per 10k residents per month:
1 London – Greater London 27
2 Birmingham – West Midlands 74
3 Leeds – Yorkshire and the Humber 75
4 Bradford – Yorkshire and the Humber 79
5 Glasgow – Scotland 88
6 Chester (Cheshire West and Chester) – North West England 93
7 Birkenhead (Wirral) – North West England 94
8 Dudley – West Midlands 97
9 Wigan – North West England 98
10 Sunderland – North East England 107


Zak Ali, from together travel, said: “there’s no better way to woo your loved one than taking them away somewhere special.

“With the rise of hybrid and stay-at-home working, it’s now more important than ever to spend time with a loved one somewhere fresh.”

“Why just spend Valentines Day celebrating your other half when you can push the boat out and have a couple of days in paradise.”

Zak has these top tips for finding the perfect romantic getaway location:

  • Atmosphere and Ambiance:
    • Choose a location that exudes a romantic atmosphere, whether it’s a cozy cabin in the Yorkshire Dales, a historic castle, or a boutique hotel with intimate settings.
  • Explore Concierge Services:
    • Choose properties that offer concierge services, as these can often facilitate personalised experiences. Concierge teams can arrange exclusive tours, private chefs, and other bespoke services tailored to your preferences.
  • Privacy and Seclusion:
    • Prioritise places that provide a sense of privacy and seclusion, allowing you and your partner to enjoy quality time without disruptions or distractions from the outside world.
  • Scenic Views and Relaxation:
    • Look for a location with beautiful scenery or scenic views that create a serene and relaxing environment, promoting a tranquil setting for romantic moments.
  • Unique Activities:
    • Choose a destination that offers unique and enjoyable activities for couples, whether it’s exploring nearby attractions, trying out local cuisine, or engaging in shared hobbies to enhance the overall experience.

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Together Travel Co. is here to redefine what it means to holiday on home turf. In an increasingly fast-paced world where families are increasingly separated by distance, our exceptional holiday cottages in the UK provide an opportunity to get together in a beautiful home away from home. Treat yourself and your four-legged friend to a pet-friendly staycation at one of our hand-picked luxury self-catering properties, selected for their unique character, stunning locations and immaculate standard. From cosy, coastal cottages in North Wales to luxury lodges with log fires in North Yorkshire, Together Travel Co. are here to welcome you back to the Great British coast and countryside.

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