Video has become king in the world of social media marketing, with brands clamouring to get their brand message out through engaging and authentic video content. Digital Glue has launched a dedicated social video content service line as part of their 2023 strategy.
The successful new hire of Gabbie Armstrong sees Digital Glue diversify their skillset and allow for an expansion of services. Gabbie offers clients a depth of knowledge and experience of social video content, ranging across different channels and platforms.
Gabbie has over 6 years of experience working in the fashion industry, bringing with her a keen eye for style, aesthetics, and design. She is also a successful influencer, with over 15,000 followers on Instagram and close to 600,000 likes on TikTok. She has worked with big fashion brands such as Boohoo, Superdry, and I Saw It First. She is an expert on all things trending, able to match up brand specifics with what’s happening on social media. From creating comedic Reels on Instagram, to informative videographics breaking down complex information, Gabbie has the expertise and skill to make content pop on social platforms.
Digital Glue’s expansion with a dedicated social video content service line enables them to increase their value to current clients. With targeted video plans Digital Glue will help businesses appeal to a wide range of audiences through social media’s most engaging form of content.
“The evolution of consumer behaviour online has led to the exponential growth in consumption of video content,” says Managing Director and business owner Javan Bramhall. “Whether that’s through reels on Instagram, Shorts on YouTube, or TikTok. To ensure our clients get not only the best content, but also the insight they need, we wanted to strengthen our team and our offering.”
“As an influencer herself, Gabbie understands what’s needed to produce compelling content which engages varied audiences and she’s already started delivering this for our clients.”
The social video content service will include a range of video formats, including short-form social media videos and longer-form video content for websites and YouTube. The service will be tailored to meet each client’s unique needs and goals, and will be designed to drive engagement and increase brand awareness.