Leeds housing association appoints Dementia Champion

Image credit: Sean Kelly, Unity Homes and Enterprise Regeneration Manager, who has been announced as the BME housing association’s first Dementia Champion

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Unity Homes and Enterprise, a Leeds-based housing association, has appointed Sean Kelly as its first Dementia Champion to promote dementia-friendly practices within the organisation. This initiative is part of their commitment to the Alzheimer’s Society’s Dementia Friends programme and aims to create homes and communities that support independent living for those with dementia. The role involves implementing design criteria for housing and training staff to better support tenants affected by dementia.

Press Release

LEEDS, UK - 16 April 2025

Leeds-based BME housing association Unity Homes and Enterprise has named Sean Kelly as its first Dementia Champion tasked with raising awareness and embedding dementia-friendly thinking across the organisation.

A supporter of the Alzheimer’s Society’s Dementia Friends initiative, Unity is a member of the West Yorkshire Dementia-ready Housing Taskforce, which focuses on creating ‘dementia-ready’ homes and communities to help people live independently for longer.

It has developed 10 specific design criteria for housing, such as distinctive front doors, better lighting, and accessible, safe environments.

“I am proud to be playing a lead role in strengthening Unity’s commitment to becoming a dementia-friendly organisation, supporting our tenants and staff through better understanding, practical action and future-focused housing design,” Sean said.

“Several of my colleagues will join me in attending training sessions arranged by West Yorkshire Combined Authority, co-funded by the West Yorkshire Housing Partnership and delivered by the Alzheimer’s Society,” he explained.

“These will help us to better support our tenants by sharing dementia guidance, signposting to trusted support services, and having more conversations about the impact the disease can have on individuals and families.

“By improving awareness, we will be better placed to recognise when someone may need additional assistance and ensure they receive the right help at the right time.”

Sean – who will combine his new responsibilities with his role as Unity’s Regeneration Manager – said a key task will be to ensure all new Unity homes are designed to be dementia-friendly, using design principles that help people living with dementia to remain safe, comfortable and independent in their own homes for longer.

He added: “Where possible, we will also apply these principles to our existing homes, helping to future-proof properties so tenants can continu e to live and grow within their home and community as their needs change.”

Cedric Boston, Unity Homes and Enterprise Chief Executive, commented: “Being dementia-friendly organisation is not a single action, but a collective effort across Unity.

“Through leadership, awareness and practical design, we are helping to create an environment where people affected by dementia feel understood, supported and able to live well.”

Notes to editors

About Unity Homes and Enterprise Unity Housing Association was formed in 1987 with the objective of building a strong, BME-led, community housing association to address the needs of black and minority ethnic communities in Leeds. The initial focus was on Chapeltown, but this has widened to other areas of the city including Harehills, Beeston, Holbeck, Chapel Allerton and Pudsey. Alongside two schemes in Huddersfield, a new affordable housing development has recently been completed in Cleckheaton. With a turnover of £6.8 million and an annual investment in new and existing homes of around £6.5 million, Unity now manages over 1,386 properties for tenants from all communities and ethnic backgrounds. In 2000 the association established its not-for-profit subsidiary company, Unity Enterprise, to support local entrepreneurial activity. It now provides 153 affordable business units for almost 100 diverse businesses which employ more than 1,250 people. Unity Employment Services (UES) was set up in 2011 to support Unity tenants and their surrounding communities in accessing employment and training opportunities. Over the past year, the team has helped 94 people into employment, 351 into training and eight into voluntary roles. 60 of those benefitting from the team’s help are Unity housing tenants. Since 2011, UES has supported a total of 3,131 people into employment and training.

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