2025 marked a defining chapter for Keela Outdoors, as the British outdoor brand celebrated innovation and heritage across product development, partnerships and policy engagement.
At the heart of the year was Within You, Keela’s campaign delivered in partnership with Mountaineering Scotland. Focused on wellbeing, resilience and the transformative power of the outdoors, the campaign reinforced Keela’s long-standing commitment to supporting both physical and mental health through time spent outside, resonating strongly across the outdoor community.
Product innovation continued to take centre stage. Keela’s Arran Jacket became one of the standout success stories of the year, earning multiple industry accolades, including the prestigious Eco Award at Slide and Outdoor Trade Show (OTS). Keela also reintroduced a reimagined icon with the limited-edition Falkland Parka 95, a modern remake of the brand’s much-loved 1990s jacket famously worn by Liam Gallagher, which was launched alongside a donation to ‘Cash For Kids’.
Additionally, in 2025 the brand celebrated its best ever ‘Bright Friday’ event and launched its new collection, the Albion Collection, which is proudly made in the UK. Throughout the year, Keela also continued to support emergency services and rescue teams through attendance at specialist shows and events supporting rescue, police and frontline professionals.
Sam Fernando, Sales Director at Keela Outdoors, said:
“Reflecting on the year, we have demonstrated that heritage and innovation are complementary strengths. Through award-winning products, meaningful partnerships and continued industry engagement, 2025 has reinforced our position as a UK outdoor brand built on performance, responsibility and with great pride in our British roots.”
2026 is set to be another exciting year for the brand, with collaborations on the horizon and continued innovation planned as Keela builds on its commitment to performance, purpose and partnerships.
