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Kamado Joe Strengthens Position with Significant In-store & Exhibition Display Investment

The premium, innovative outdoor kitchen brand Kamado Joe has commissioned the services of Silverpoint Display to support the business in elevating its retail and exhibition presence with a large-scale European-wide roll out of 1000 display units and new exhibition stands.

With a phased introduction, initially throughout the UK, Netherlands and Germany and following this to other European markets, Silverpoint Display is designing, manufacturing and distributing 500 backwall displays and 500 plinths, to be positioned in garden centres, independents and multiples to showcase Kamado Joe’s latest collection of outdoor high performance ceramic grills, accessories and fuels. The displays are modular systems, designed and manufactured in the UK.

In addition, Silverpoint Display will be providing a fully bespoke design and build exhibition stand solution, to build awareness and cement Kamado Joe’s reputation as a leading luxury outdoor kitchen brand amongst key trade audiences at UK events such as Solex (July 23) and further afield such as Spoga Gafa in Cologne (June 23), as well as amongst home owners attending the myriad of consumer shows taking place this Spring and Summer across the UK. The stands will provide a fully immersive and interactive platform to really bring the Kamado Joe range to life, showcasing the ceramic grills in action, with energetic and engaging cooking demos by leading global chefs.

Ben Forte, Global Marketing Manager for Kamado Joe comments: “Silverpoint are not just a company we work with, they are an essential part of our team, their flexibility and creativity are second to none. Sean and his team are always ready to listen to my new far-fetched request and have the skills and knowledge to deliver the right solution every time.

Sean Adams, Director at Silverpoint Display explains: “Our relationship with Kamado Joe spans over five years, supporting their initial entry into the UK market and we are thrilled to have won the competitive pitch to work together on the next step in their exciting journey. Many brands look to China for their retail display units, however we are extremely proud of our firm commitment to UK design and manufacturing to deliver quality assurance and the peace of mind it brings.

“Everything we do is unique and completely bespoke, so our design process with the Kamado Joe brief has been very in-depth, with close client contact and several prototypes being developed to ensure optimum efficiency or delays in manufacture.

“The outdoor cooking market is becoming increasingly crowded, however the brand has a compelling and highly innovative product range and story to tell. This latest investment, with its cutting-edge design and substantial distribution, will provide the brand with a solid platform to educate their target audiences and communicate their performance driven proposition which is in built into each and every Kamado Joe product.”

Kamado Joe, part of Middleby Residential is a world leader in premium, residential kitchen appliances and equipment for outdoor cooking enthusiasts. The highly-respected Middleby brands offer advanced innovation and sought-after design for the home kitchen.

Established in 2011 Silverpoint Display serves a national and international client base, creating outstanding bespoke visual merchandising solutions to help brands raise visibility and build reputation which inspire and deliver both in-store and at events. The agency produces, coordinates and manages events and exhibitions across the world, working with both high street names and smaller brands to assist them in maximising the opportunities to showcase their products and services.

Silverpoint Display embraces the use of sustainable and recycled materials wherever possible in order to endorse the reduction in their global footprint and those of their clients.

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Melissa Chawner

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