Justlit London has been named as a regional finalist in the UK StartUp Awards 2026 in the Marketing & Advertising StartUp of the Year category, shortlisted in London.
The UK StartUp Awards was launched to recognise the booming startup scene across the UK, which has accelerated significantly in recent years with around 832,000 new businesses registered in the UK in 2025. Over 900 businesses have been shortlisted for this year’s UK StartUp Awards across ten nations and regions. The contribution of these firms, all of which were started in the last three years, is significant, having created nearly 5,000 new jobs since they were established and generating annual sales of over £150 million.
Justlit London operates as a multi-faceted fashion and music label brand alongside GETMELIT.Studios Live Creator Networks. The business provides creators with essential live streaming and content support through its dedicated networks. By bridging the gap between digital content and commercial music, the company offers creators unique monetisation opportunities through online activations. The business grew from a vision developed at the Peter Jones Academy where Anurah was the 2016 National Euntreprenuer of the Year Finalist, which was eventually registered as a full-time venture following the pandemic as the founder, Anurah Alonzo, sought to pursue entrepreneurship.
“Where their is a will there is way,” said Anurah Farrell. “Being recognised as a finalist in the London region is a proud moment for our small team. This journey started with a graduation project years ago and has evolved into a platform that genuinely supports creators in the digital age. We are looking forward to the regional final and the possibility of representing London at the national final at Ideas Fest in September 2026.”
The startup has already seen significant momentum with its small team of two. A major milestone for the business includes supporting network artist “AyeDot SKI” in recording his upcoming self-titled EP. The label’s promotional efforts led to a single gaining over 65,000 views and catching the attention of major industry figures. This growth highlights the company’s ambition to become a central hub for talent and digital innovation in the UK.
“Professor Dylan Jones-Evans OBE, co-founder of the UK StartUp Awards, said:
‘New businesses are the driving force behind any thriving economy, generating employment, pioneering innovation, and contributing to prosperity right across the UK. This year’s finalists represent the very best of British entrepreneurial talent, spotting opportunities and, through dedication, skill, and resilience, building ventures that are making a real difference in their industries and communities. The standard of entries in 2026 has been exceptional, and every finalist should be enormously proud of what they have achieved. Regional winners will go on to represent their region at the national final at Ideas Fest in September, and that is a stage worthy of everything they have built.'”
The UK StartUp Awards , founded by Frankie James and Professor Dylan Jones-Evans as part of Ideas Community, is the UK’s largest independent startup awards programme. Now in its fifth year, the awards received over 2,000 entries in 2026. Regional winners go on to compete at the national final, held at Ideas Fest (https://ideasfest.uk/), aka the Glastonbury of Business, on 9th-10th September 2026 at Champneys, Tring, Hertfordshire.
This year’s regional UK StartUp Awards finalists can be found online at https://startupawards.uk/
