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Independent Ice Cream Manufacturer Launches Tasty Vegan Offering

North Yorkshire’s Brymor Ice Cream has launched a new format of its popular vegan vanilla ice cream, making it easier than ever for its trade customers to provide an alternative option to their visitors.

With the ‘vegetarian and plant-based alternative’ market worth an incredible £1.1bn annually in the UK, Brymor saw an opportunity to make its award-winning range more inclusive, not just for vegans but also for customers with dairy intolerances.

Sales and Distribution Manager, Heather Wilson said: “Research suggests that just four per cent of people in the UK are vegan, yet understandably our customers are keen to provide products to suit this lifestyle choice. As we typically sell to trade customers in larger formats, this then presented an issue around potential food waste, so our team set to work to create a solution.

“The 110ml ‘impulse’ pots are perfect for enabling our customers to address the needs of their customer base, without having to commit to large volumes – the ideal situation which has been exceptionally well received.”

Made to one of Brymor’s secret recipes, the vegan product still maintains a mouth-feel more typical of dairy ice cream, unlike many competitor products on the market, with a creamy, vanilla flavour. It is available now, exclusively from Brymor. The product is also available in larger formats, and at the parlour for visitors.

The company recently invested £100,000 in a solar panel installation on its roof to reduce its impact on the environment, as well as achieving a three star accolade in the 2022 Great Taste Awards for its Amarena Black Cherry Whim Wham.

Producing up to 1million litres of ice cream each year, Brymor has earned an enviable reputation and in addition to its parlour which welcomes hundreds of thousands of visitors each year, is also stocked in Booths, Waitrose and by many independent retailers, pubs and restaurants.

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Steve Wardle, Operations Manager and Heather Wilson, Sales and Distribution Manager

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