Hug Rug, the original creators of the washable rug, proudly announces a collaboration with heritage UK-based interiors brand, Graham & Brown. The partnership celebrates Graham & Brown’s 80-years of design innovation and Hug Rug’s ongoing commitment to British manufacturing. Both proudly British family-owned businesses, the collection introduces ten new Eco-Washable Rug and Runner designs featuring some of Graham & Brown’s iconic prints.
The Eco-Washable Rug and Runner range combines style and practicality. These rugs are machine washable, lightweight, and designed to withstand the demands of busy households. Made from recycled plastic bottles, the fibres are eco-friendly, and the backing is crafted from natural rubber sourced sustainably.
The designs selected for the Hug Rug X Graham & Brown collaboration showcase a signature mix of florals, foliage inspired patterns and bold statement prints that are synonymous with Graham & Brown’s design identity. It’s here that Hug Rug’s commitment to British craft and Graham & Brown’s hand finished designs come together, reflecting the creativity, craftsmanship and attention to detail at the core of both brands.
From lively colour palettes that bring energy and personality to a space, to calming neutral tones that create a sense of tranquillity, the collection offers something for every home. Whether used to make a striking statement or to introduce a serene focal point, each design has been created to inspire beautiful and personable interiors.
The Hug Rug X Graham & Brown collection launches on 12th August with prices starting from £225, and each design is available in a variety of sizes: 120cm x 185cm, 160cm x 230cm, 185cm x 275cm, and in a runner size of 75cm x 220cm.
Iona Graham, Brand & Marketing Controller at Graham & Brown, states: “Bringing together two heritage British brands with shared values has created a collaboration that feels both authentic and exciting. We’re delighted to bring a selection of Graham & Brown’s most loved designs to the Hug Rug’s Eco-Washable Rug and Runner offering.
Both brands are united by a commitment to British craftsmanship, sustainability, and a thoughtful blend of heritage and contemporary design, making this partnership a natural fit. We can’t wait to see how our customers incorporate these designs into their homes.”
Every rug in the collection is made at Hug Rug’s family-run mill in Huddersfield, Yorkshire – a site that has been producing British flooring since 1954. It’s here that Graham & Brown’s 80 years of British design legacy meets Hug Rug’s craft heritage: recycled materials and innovative manufacturing give the finished rugs their plush texture, and Hug Rug’s natural eco rubber backing creates a non-slip, all-in-one solution.
Lizzie Mosley, Creative Director at Hug Rug, comments: “At Hug Rug, we’re incredibly proud to be family-run and British-made, so a collaboration with Graham & Brown just felt natural. It’s a true celebration of our shared histories as family businesses, which both put craft, creativity and quality at the forefront. Hug Rug has always been about creating rugs for every home that are practical as well as beautiful, and at an accessible price point, and it was a pleasure to work with the Graham & Brown team to bring some of its classic prints from the last 80 years to life on our Eco-Washable Rugs.”
Ellie Mosley, Head Of Design & Creative at Hug Rug, continues: “Iona and I knew each other at university. We stayed in contact, and at the end of last year began discussions about a Hug Rug X Graham & Brown collaboration. Iona and I have worked closely together throughout the entire process, from adapting the Graham & Brown designs right through to the visual photography and creative direction of the partnership.
This collaboration has brought two British manufacturers together through two women, both fourth-generation members of their family businesses, and that feels really special to us. It’s a story that goes from one factory to another, rooted in true British manufacturing heritage. It also feels significant that it’s the women who are having much involvement in both businesses; it’s something we’re both proud of and feel is worth celebrating.”
The Hug Rug X Graham & Brown collection starts from £225 and will be available from 12th August from www.hugrug.co.uk and www.grahambrown.com/uk.
