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High praise for campaign video created by Derby agency for global social project that is making a difference to young girls in Brazil

A DERBY company has helped raise awareness of the plight of young girls caught up in the sex trade in Brazil by producing a hard-hitting video.


Briight, which has previously provided visual content for the likes of Microsoft, BBC and sausage maker Heck, worked closely with social project Meninadanca to create a short, animated film demonstrating the important work that is being done. Briight also produced marketing materials to help raise the profile of Meninadanca.


Rob Dawes and Drew Taylour-Davis, founders of Briight, have already seen that the animation – which they plan to enter into awards – is helping Meninadanca raise even more vital funds through in-person and online fundraising events.


“The brief was to tell the story of Meninadanca – which means ‘Girls Dance’ – and to grip people,” said Drew, “we used storytelling and compelling visuals to show the terrible situation along the BR-116 stretch of road, and then inspire people to help make the changes needed.


“(Founder) Matt Roper was great to work with; he gave us an open brief and trusted our expertise to write the script and create a video that would get the message across.”


As well as producing the video – called ‘Change The Beat’ – Briight revolutionised the brand, created a new visual identity, produced brochures, magazines and designed marketing material for their in-person events. And this year, Briight designed and built a brand-new website for Meninadanca to continue its visual storytelling and allow for frictionless donations – something essential that the team identified was missing.

“This is what we want to do, to add value and make a change,” added Rob.

“Because Meninadanca deals with such hard-hitting topics, we needed the project work to reflect that. But it also needed to show that there is hope, so you’ll notice that the first part of the video is dark and ominous whilst there is more colour used in the latter bit of the video.”

“We used the phrase ‘from sombre to Samba’ and I think that sums up the video perfectly,” added Drew.

Matt praised the Briight team for their professionalism.

He said: “We have been so impressed by the way the team at right took on our brief, to create a new, youthful look to our charity, along with an animated video, website, magazine and publicity materials.

“They had a real hands-on approach and the result was something that not only reflects our values, personality, ethos and work but also their own energy, creativity and experience and has taken us in an exciting new direction visually.”

A little closer to home Briight – recently awarded a £30,000 Innovate grant from the government – has helped tackle another serious topic, working on a campaign for Derby City Council and charity Safe & Sound, creating a fictional story around violence against women and girls.

More recently, they created a promo video North Yorkshire-based sausage supplier Heck, complete with an eye-catching choreographed dance routine, creating the UK’s first sausage soundtrack that is available to download on Spotify. The campaign was a huge hit on social media.

“Most of our marketing work – more than 50% – is done in London but we want to encourage others to invest in Derby, because it’s a great city known for its creativity and innovation,” said Rob.

“That’s why receiving the Innovate grant – almost £30,000 – can go a long way in helping us to make a creative impact on the area. We plan on using it to develop and improve our studio space, to increase our capacity and scale of projects, and be a fully functional space that will be hired out to other businesses and creatives in need of a large flexible filming space.”

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The team from Briight have been working on a global project called Meninadanca

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