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Guide Launched to Help Brands Remain Compliant with Sustainability Claims

The UK’s leading regulatory consultancy has launched a free guide aimed at helping companies of all shapes and sizes remain compliant with their recycling obligations in markets worldwide.

Ashbury, the product information people, delves into the recycling aspect of sustainability in the food industry, exploring controls in place around the world, how consumers are choosing to live more sustainably, and what changes are expected in the months and years to come.

Ashbury’s own research, conducted earlier this year, 71 percent of respondents said they do not trust sustainability claims made on food labels – showing there’s still much room for brands to improve the clarity, consistency, and transparency of their sustainability and recycling messaging on-pack.

“We understand just how complex and fast-changing the food sustainability agenda is worldwide, and how brands can often struggle with the specific recycling obligations they have to meet in each market their products are sold in,” explained Janet Dalzell, Senior Regulatory Advisor at Ashbury.

“Which is why we’ve gathered experts from our global team to share their on-the-ground insight into the recycling guidelines and legislations in each market, including the UK, France, Spain, Germany, Italy, and Australia.

“With the increasing use of Deposit Return Schemes and new legislation like the Plastic Packaging Tax or sorting instructions in France, it can be very difficult to know exactly what should go on the product label for each of the markets a product is sold in.

“We share insight into the country-specific legislation currently in place for recycling, and what’s expected to come in 2023 and beyond, so that businesses can prepare, stay ahead, and meet changing consumer expectations whilst remaining within the lines of the law” she added.

The guide also delves into what’s driving the sustainability agenda, developments to address concerns such as product packaging and use of finite resources, as well as what brands should consider when labelling such as making claims and greenwashing risks.

“For food technologists and decision-makers, we hope the guide will help them to navigate the recycling regulations across international markets, as well as continuing to open up the conversation amongst those supplying to and working in the food industry.” Janet concluded.

Launched in 2011, Ashbury is a UK leading consultancy service provider, helping businesses navigate the complex world of product information regulations for food and non-food products. Its expert regulatory team guides clients from a place of uncertainty to complete reassurance, helping them to understand, apply and comply with domestic and international regulations, and empowering them to help their customers make safe and informed choices.

What’s Covered in the Guide? 

  • The Current Landscape | Overconsumption of Limited Resources
  • What’s Being Done to Address Food Sustainability?
  • Current UK & EU Packaging and Recycling Legislation
  • A Global Matrix of All Core Recycling Legislation
  • Other Considerations for Communicating Sustainability Credentials

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