Brian Lavery to join Summit to discuss 12 months of the new goal-based campaign type to maximise Search.
On March 2nd, Summit, in collaboration with Google is hosting a free webinar on the successes and the learnings on Performance Max, with practical insight into how the Search tech can help retailers improve performance and profit throughout a turbulent 2023.
Launched 12 months ago, Performance Max is a new goal-based ad campaign type, allowing performance marketers to drive performance based on specified conversion goals and audiences, as opposed to traditional keyword Search deliverables.
With many positive responses so far from e-commerce Search specialists, Brian Lavery, Head of UK and Ireland Shopping ads via CSS, is joining Google Premier Partner Summit Media, to discuss campaign outcomes over the past 12 months, and offer advice to practitioners and brands using it now or considering using it in the future.
As a Google Premier Partner, Summit have been utilising Performance Max for its roster of retail clients from the outset, successfully reducing ROI for clients in the paid Search sphere.
Speaking on the webinar, Brian Lavery said: “I’m looking forward to discussing the trends affecting retail in 2023, and how retailers can get best results from Google’s most advanced solutions, like Performance Max.
“For some digital purchases, consumers are interacting with more than 500 digital touchpoints, which can make a marketer’s job daunting. That’s where Performance Max comes in, with best-in-class automation technologies across bidding, targeting, creatives and attribution, to drive conversions and value.”
Also joining the webinar panel are Carl Hutchinson, Head of Paid Media at Summit, and Samantha Noble, MD and Founder of Biddable Moments.
The webinar will include an overview of EEA-wide retail trends, an agency perspective on the Search strategy including best practice, useful insight from a client perspective, and an informal Q&A allowing attendees to ask the industry-leaders any burning Performance Max related questions.
Martin Corcoran, CEO of Summit, said: “As an agency we’re committed to delivering the best results for our clients, which is why we were early adopters of Performance Max, the latest and potentially greatest innovation for performance advertising. Working with Brian, we’ll be sharing both the successes and the lessons we’ve learned over the past year, with practical insight into how Pmax can improve performance for all online retailers.
“We’re encouraging anyone who is driving sales through paid media campaigns and using Google tools whether it’s shopping, YouTube or display, to join us for our discussion, and hope attendees find it both insightful and genuinely useful for their paid activity going forward.”
With clients including Three, Signet Jewellers and Ann Summers, Summit, and its technology business Productcaster, is a leader in the performance marketing field, working closely with Google to deliver the best strategies for clients throughout Europe and the USA.
The webinar is taking place on March 2nd at 11:00 – 12:00 GMT. To find out more or sign-up visit the CSS Academy events page.