Global leisure equipment retailer selects Ecommpay for future-proofed seamless customer checkout journey

Image credit: Ecommpay

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B2C Distribution, a global retailer of leisure equipment, has partnered with Ecommpay to enhance its customer checkout process. This collaboration aims to provide a faster, more flexible, and reliable payment system to support the company's growth and improve the shopping experience, particularly for mobile users. The partnership is designed to offer stability and adaptability while fostering a cooperative relationship focused on customer satisfaction.

Press Release

London 31st March 2026

Global leisure equipment retailer selects Ecommpay for
future-proofed seamless customer checkout journey

New payments set up delivers stability, flexibility and transparency for
B2C Distribution

B2C Distribution, a global online retailer of wetsuits, technical water sports equipment, equestrian products and lifestyle clothing, has partnered with Ecommpay to deliver a faster, more flexible and future-ready checkout. Ecommpay, the inclusive global payments platform, has provided B2C Distribution with a smooth, reliable payment journey to support growth of the brand.

Roy Blokker, Head of Strategic Sales at Ecommpay, commented: “B2C Distribution depends on smooth, reliable payment journeys across multiple e-commerce brands, and checkout performance will be critical for its future expansion plans. The company’s previous setup involved multiple parties in the payment chain which undermined their growth plans. We have delivered greater visibility and more flexibility in a true partnership, working seamlessly with in-house developers and the highly tailored systems of its bespoke e-commerce environment.”

B2C Distribution prioritises a smooth customer journey and recognised the like-minded focus from Ecommpay which specialises in delivering tailored payment solutions to meet the diverse needs of businesses of all sizes. Working in close partnership with the B2C Distribution team, Ecommpay created a solution that delivers an effortless customer journey, meeting specific business needs and providing more control and clearer accountability.

Lyndon Davis, Finance Director at B2C Distribution added: “The Ecommpay team gave us the ability to work closer to the source when improvements or fixes were needed. Everything felt more flexible – if we needed something done differently, whether that was reporting or how something was handled operationally, there was a willingness to work with us.

“Many of our customers shop on mobile devices, where purchases are driven by speed and convenience, so express checkout options were an absolute must for us. Ecommpay worked closely with us to develop a solution that now performs well across all our sites.

“The collaboration is a genuine working partnership, with open dialogue, clear expectations and a shared focus on improving the customer experience. We now have a payments setup that is stable, flexible and built to evolve. Just as importantly, we have a partner relationship based on honesty, responsiveness and shared goals.”

Notes to editors

Ecommpay Press Office: Wendy Harrison/Clare Watson at HSL About Ecommpay: Redefining Payments for Global Growth Ecommpay is a truly inclusive global payments platform designed to empower businesses and drive growth. Founded in 2012 and headquartered in London, Ecommpay offers global and local acquiring, 100+ payment methods and comprehensive payment processing and orchestration—all accessible through a single, seamless API. Ecommpay continuously builds essential capabilities like orchestration, open banking, recurring billing, and direct debits directly into its platform, therefore eliminating the need for third-party systems, streamlining operations, reducing costs, and minimising friction for clients. Unlike traditional providers, Ecommpay views itself as a partner committed to ensuring client payments flow smoothly whilst optimising every transaction for maximum value. Promoting financial freedom, accessibility, and empowerment for all, the Ecommpay platform is designed to make it easy to connect to global financial ecosystems, ensuring secure, convenient payment options that enhance the digital economy worldwide. Ecommpay UK Ltd is authorised by the Financial Conduct Authority (FCA) under the Payment Services regulation 2017 for the provision of payment services. Ecommpay is a fully licensed principal member of Mastercard and Visa, and its payment platform has been certified to Level 1 PCI DSS.

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