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Global brands including Pepsi, EA Sports and McDonald’s lead Women’s Football Awards shortlist

The Women’s Football Awards, sponsored by global online fashion, beauty and lifestyle retailer SHEIN, has revealed its shortlist of global brands and businesses ahead of the flagship ceremony which will take place in London next month.

Hosted by former Chelsea and England international Eni Aluko and Sky Sports presenter Jamie Carragher, the Women’s Football Awards will celebrate the people, brands and organisations who are contributing to the phenomenal growth of the sport.

Soft drink giant Pepsi has been nominated in the Quooker-sponsored Equality, Diversity and Inclusion category for its work to support UEFA’s women’s football, with the company competing with brands such as Starling Bank, Three Mobile and online car retailer Cinch.

Pepsi, which has committed huge investment to women’s football in Europe, has also been nominated in the Kick-X sponsored Brand of the Year category and are shortlisted following the success of its ‘Get Match Ready’ marketing campaign.

McDonald’s has been shortlisted in Brand of the Year category for its indomitable ‘Fun Football Coaching’ sessions, which encourages women to participate in free football sessions. It faces stiff competition from organisations such as Sky Sports, Vitality insurance and PlayStation.

International video game producer EA Sports are up for a Corporate Social Responsibility award. Everton Football Club, Walkers and electrical retail group Euronics are all nominated in the same category.

Meanwhile, other brands which have shown a major commitment to supporting women’s football including VISA, TGI Friday’s, NIKE, Continental Tyres, eBay and EE are also shortlisted.

The Women’s Football Awards comes ahead of the 2023 Women’s World Cup. The event has been backed by England internationals Jess Carter, Nikita Parris and Beth Mead.

Women’s Football Awards host, Eni Aluko, said:

“The Women’s Football Awards, supported by SHEIN, is a night of real celebration and an important platform to recognise the key players and allies both on and off the pitch who have raised the bar for women’s football.

“This is an incredible shortlist with so many amazing players, brands, media personalities and organisations featured.”

Jamie Carragher added:

“The shortlist features some of the best and most outstanding talent in women’s football today. There are some fantastic players on this list who are achieving so much in the sport. It is also great to see the global brands and organisations who are playing their part to grow women’s football. It is going to be a fantastic event.”

Cui He, Director of Europe for global online fashion and retailer, SHEIN, said:

“The shortlist brings us extremely inspirational talent in female sport. The empowerment of women and girls is a commitment we undertake in every market that we operate in. We are incredibly proud to support the Women’s Football Awards and look forward to celebrating the amazing role models that the platform honours.”


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Jamie Carragher, Eni Aluko and Hayley McQueen of the Women's Football Awards

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