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Game On: Xtremepush acquires Thunderbite

Irish-owned Xtremepush, the global omnichannel customer engagement and customer data platform (CDP), last week acquired UK-based, Thunderbite, a leading independent provider of gamification and loyalty programmes.

The acquisition brings together two innovative companies in a game-changing unified solution that will redefine player engagement, and boost customer loyalty, in the sports betting and iGaming industry (SBG), as well as in the ecommerce, publishing, and financial services verticals that Xtremepush also serves.

The combined strengths of Xtremepush and Thunderbite will offer a seamless experience for brands, driving growth and retention in the SBG market and elsewhere, according to Xtremepush CEO and co-founder, Tommy Kearns.

We are excited about the future and the endless possibilities this acquisition brings to the industry.  The unified solution of Xtremepush and Thunderbite offers 1:1 player experiences, straight out of the box, saving time and enhancing the user experience.

Combining Thunderbite’s gamification expertise with real-time data from Xtremepush, as well as our AI and omnichannel activation, we can deliver performing, personalised acquisition and retention strategies for clients.”

The strategic acquisition makes Xtremepush the most comprehensive iGaming solution on the market.   Thanks to the unified nature of the platform, and the seamless flow of data across all modules, the tech firm will deliver hyper-personalised and lifecycle-specific player experiences, across all channels and touch-points, the business reports.

Xtremepush will also be in a position now to expand on first party data, enhancing the customer experience at scale, and driving ongoing loyalty.

All twenty-three Thunderbite employees, including the three founding shareholders, Mark van der Putten, Lisa Langhorn, and John Smith, the business CEO and Sales Director, are joining Xtremepush, bringing their expertise and innovation to the expanded operation.

The Thunderbite company was founded in 2013 and is headquartered in Gibraltar, with offices in mainland UK, Finland and in the Netherlands.   Its business team sees the company acquisition as securing a strong future for the operation, co-founder John Smith says.

We are stronger than ever before, and this exciting development sets us apart from our competitors.  This is a significant milestone, not only for Xtremepush and for Thunderbite, but for the iGaming sector and other industry sectors invested in personalised digital marketing.”

Scaling Globally

In 2021, Xtremepush secured $33m in growth finance to scale globally.  The funding round included equity funding from Grafton Capital, a London-based growth investor in leading European technology companies.

The Dublin headquartered tech business, which currently employs 100 people, doubled staff numbers in the last eighteen months.

A new office in Manhattan, New York, opened in 2021 to support accelerated growth in North America and Latin America, where Xtremepush clients include Groupe Dynamite, betsul, desert diamond, Golden Nugget, Fallsview, Pollard Banknote, Oregon State Lottery, IGT and Playtech.

The new Xtremepush product offering will revolutionise the role of F2P games in customer activation and retention, reactivation and growth, Tommy Kearns explains.

We are the only unified platform on the SBG market globally, which addresses major pain points for operators, who can now have their data flowing, end to end, from day one. This essentially creates a one-to-one seamless and exciting experience for their customers. 

“Our comprehensive solution ensures every aspect of the customer journey is addressed, providing unparalleled value to operators, through relevant, timely player communication that will drive engagement and loyalty.  Essentially, we are setting a new standard in the industry.”

Founded in 2014 in Rathmines in Dublin, by CEO Tommy Kearns and Dr Kevin Collins, its Chief Technical Officer, Xtremepush has been placed in the Deloitte Technology Fast 50 Awards for three consecutive years.


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FOR MORE INFORMATION: SHARON BANNERTON                                                          Managing Director, BANNERTON M: + 353 87 6731100 | E: [email protected]   ABOUT XTREMEPUSH Xtremepush is a leading omnichannel customer engagement platform, powered by a real-time CDP (customer data platform). It is purpose-built to deliver mobile-first, omnichannel customer experiences.  The company owns its technology, end-to-end, supporting a single customer view, with ‘one platform’ serving all marketing needs. Deep data capabilities make Xtremepush a go-to multichannel marketing hub for enterprise brands. The company’s built-in CDP, powered by a loyalty engine, enables companies across eCommerce, Financial Services, SBG and Publishing grow, and retain strong customer relationships. The platform helps brands acquire new customers and communicate more effectively with existing ones through automated, real-time, relevant messaging. Clients include Bank of Ireland, AIB, McDonald’s, INM Plc, RTÉ, Dublin Airport Authority (DAA), Big Bus Tours, Wowcher, LiveScore, Oddschecker, Paddy Power Betfair and more. Xtremepush is an employer in Ireland, the UK, the US, Ukraine, Lithuania, Turkey, Poland, the Czech Republic and Romania.   ABOUT THUNDERBITE Specialising in gamification and loyalty across the sportsbook, casino, bingo and lottery-oriented industry games, Thunderbite manages campaigns for over 100 brands worldwide through their platform solutions. Six years on the market, with over thirty F2P and P2P games, and 100% retention since launch, Thunderbite is established as a key player in the industry. Thunderbite’s tools work on core objectives, including customer retention, VIP Clubs, re-activation, and acquisition, offering a full range of gamification and loyalty options.  Recognised as the No.1 independent developer of Free-To-Play Games for iGaming operators in the EU and US, Thunderbite delivers exceptional KPIs for clients. The gaming software company’s F2P practices are seen as a strategic element of product offerings, providing risk-free gaming to earn trust, drive unparalleled experiences, and potentially convert players. The flexibility of the F2P approach allows customisation and configuration to match the operator’s market needs, driving retention and loyalty strategies.

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