FREETOUR.com, the world’s leading platform for free walking tours, has announced the winners of its prestigious 10th edition, 2026 FREETOUR.com Awards, recognizing excellence in free tour experiences across six continents.
The awards celebrate the highest-rated and most-reviewed free tours, companies, and guides worldwide, based on authentic traveler feedback and platform data. This milestone, the 10th edition, showcases the continued growth and innovation within the free walking tour industry.
The complete list of winners is available at: https://www.freetour.com/awards-2026
Global Category Winners
The worldwide category winners highlight excellence across multiple continents:
Best Free Tour Worldwide:
- Essential Paris City Center Tour (StellarTours, France)
- Free Tour Lisbon: Essential History & Fun Facts with Free Tastings (Tours Of My Life, Portugal)
- Old Town in Riga Free Tour (Free Tours Riga by Locals, Latvia)
Best Free Tour Company Worldwide:
- Free Tours Riga by Locals (Latvia)
- Red Umbrella Tours Helsinki (Finland)
- Vilnius with Locals (Lithuania)
Best Free Tour Guide Worldwide:
- StellarTours (France)
- Tales of Reval (Estonia)
- Original Florence (Italy)
Most Popular Tours:
- Walking Tour of Naples Old Town (Napul’é Tours, Italy)
- Free Tour Palermo Authentic & Local (Palermo Free Walking Tours, Italy)
- Free Tour Budapest: Jewish Quarter & Holocaust (Generation Tours Budapest, Hungary)
The awards also recognized outstanding Spanish-language tours, with winners across Germany, Spain, Austria, Hungary, and Italy.
Special Awards
- Best New Tour Provider: Tommaso (Italy), joined the platform in July 2025
- Most Original Tour: Experience La Boca! Between Art, Football and Tradition by Martin Mamani (Argentina)
“Reaching our 10th anniversary of these Awards is a testament to the incredible community of tour guides, companies, and travelers who make free walking tours a transformative way to explore the world,” said Ignacio Merino, CEO of FREETOUR.com. “These winners represent the very best in storytelling, local expertise, and genuine passion for sharing their cities with visitors. They’ve turned curiosity into connection, and sightseeing into unforgettable experiences.”
Alexandra Dubakova, CMO of FREETOUR.com, added: “The 2026 Awards showcase the remarkable diversity and quality of free tours available worldwide. From the historic streets of Paris and Riga to the vibrant neighborhoods of Naples and Budapest, our winners are setting new standards for accessible, engaging, and authentic travel experiences. We’re proud to see how the free tour model continues to democratize travel and create meaningful cultural exchanges.”
The awards recognized outstanding tours across all inhabited continents, with winners announced in Europe, North America, South America, Asia, Africa, and Oceania.
