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Frasers Store Opens At Derbion

Leading retailer, Frasers Group, has opened the doors to a new Frasers store, its first location in the East Midlands – at Derby’s best-loved retail and leisure destination, Derbion.


Frasers officially opened in-centre on Saturday 3rd December, providing shoppers across the region with the opportunity to discover a collection of the world’s most iconic names across beauty, fashion, lifestyle and childrenswear under one roof.


The department store’s vast offering features a diverse mix of hundreds of the UK’s favourite brands, including Boss, Tommy Hilfiger, Paul Smith, The North Face and Barbour, ensuring there’s a brand for every taste and style in-store.


Bringing a range of the best beauty brands, while offering an elevated in-store experience, Frasers’ impressive Beauty Hall on the first floor offers a range of concessions including Chanel, Dior and Creed.


To celebrate its opening, Frasers is offering 20% off gifting until Thursday 15th December, giving shoppers the chance to pick up the perfect Christmas gifts for less ahead of the big day.


Adam Tamsett, centre director at Derbion, commented: “We’re delighted to announce that Frasers is officially open at Derbion! The store marks our biggest opening yet and is another amazing addition to the centre after a string of recent successful openings including Boux Avenue, 200 Degrees, Søstrene Grene and the brand-new extended H&M store, which includes the arrival of H&M Home.


“One of our most highly-anticipated openings yet, the all-new Frasers store brings a whole host of brands and experiences to the centre which we know our shoppers our going to enjoy, and we’re thrilled that the doors are open just in time for Christmas.


“It’s an incredibly exciting time at Derbion with the opening of Frasers and the upcoming arrival of Ted Baker and Burger & Sauce, and we look forward to revealing more exciting centre news soon.”

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About Derbion Derbion is the East Midlands’ premier retail and leisure destination, offering a full family-day out within a contemporary and safe environment. The centre has an attractive lineup of famous brands with over 200 household names, including; Next, Zara, Mango, M&S, Hobbs, Hugo Boss, Whistles, Lush and JD Sports with new additions in the last 12 months including Jack Wills, H&M Home, Sostene Grene and we’re proud to have recently opened a brand new 127,000 sq ft department store for Frasers, Sports Direct, USC and GAME. With Showcase Cinema de Lux, Paradise Island Adventure Golf, Hollywood Bowl and the 640 seat Derby Theatre, Derbion has an extensive leisure offer for visitors to enjoy. The venue’s Food Terrace offers a wide variety of grab and go options for visitors to choose from, with eight further standalone restaurants and many more cafes and eateries throughout the centre. The scheme is supported by an integrated, secure car park facility, offering 3,600 spaces in the heart of Derby city centre. Find out more at About Frasers Frasers aspires to be the leading premium retailer on Europe’s high streets delivering an international experience led proposition to its consumers. Embracing excellence at each and every touchpoint, Frasers impressive new stores will offer an unrivalled range of products from the most inspirational beauty offering, premium accessories and contemporary ready-to-wear to luxury homewares. Honouring its prestigious past and retaining some of its heritage Frasers is constantly evolving, setting a new benchmark for modern retail.

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