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Founder of skincare brand Esther celebrates inclusion in f:Entrepreneur #ialso 100

Esther Roche of Bedfordshire has been named one of the UK’s most inspirational and dynamic female entrepreneurs by the f:Entrepreneur ‘#ialso100’ campaign.


Esther, who in 2021 founded Deroiste Natural Beauty, an inclusive skincare brand, is being profiled alongside 100 female entrepreneurs from across the country as part of the campaign to celebrate the multi-achievements of women running businesses in the UK today. Esther Roche’s mission is to inspire and encourage others to embrace the skin they were born with and not compromise their skin health due to societal pressure.


The f:Entrepreneur campaign was launched in 2017 to raise greater awareness of the impact of incredible female business owners, like Esther, across the country and help provide inspiration and role models to the wider small business community. Delivered by Small Business Britain – the leading champion of small businesses in the UK –  the campaign offers a host of events, training, and networking opportunities to boost skills, capability, and confidence.


The f:Entrepreneur ‘#ialso100’ line-up particularly sets out to showcase trailblazing female founders who lead purpose-driven businesses alongside a roster of other responsibilities, such as volunteering, mentoring and community support.


Indeed, Esther Roche was also recognised for being the “One to Watch” at the Woman Who Achieves Awards and received a business boost from Retail Entrepreneur Theo Paphitis following her winning tweet during the ‘Small Business Sunday’.


On being featured in the #ialso100 lineup, Esther Roche said: “I am honoured to be included on this list of such phenomenal and inspirational women across the country. I have only been in business for eighteen months and have already run pop-up stores in John Lewis, a household name in the UK, along with Santander and NatWest. The recognition and support from f:Entrepreneur is a massive boost to improve the visibility of my small business whilst being a part of a community of like-minded women who can share successes and learnings.


This year’s f:Entrepreneur ‘#ialso100’ campaign celebrates inspiring and resilient female entrepreneurs from adaptive fashion designers to female-run private security companies, social enterprise leaders, and ethical product manufactures. These female entrepreneurs have flourished despite the challenges of the past years, with many still growing or starting new ventures. Many of the businesses featured in this year’s campaign also demonstrate a massive commitment to championing diversity and inclusion and promoting sustainability.


Both f:Entrepreneur and Small Business Britain were founded by Michelle Ovens CBE, who is also the director of Small Business Saturday UK.

“Congratulations to Deroiste Natural Beauty, and each of the talented female entrepreneurs featured in this year’s #ialso100,” said Michelle Ovens.


“It is so vital that we recognise and celebrate the phenomenal contribution that women running businesses are making across the UK, and the far-reaching, positive impact they are having, not just on the economy, but on wider communities too. The last few years have been hugely challenging for small businesses, yet despite this, female entrepreneurship continues to grow and flourish in the UK and is very much at the heart of the UK’s recovery.”

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Esther Roche: Founder of DeRoiste Natural Beauty and included in the f:Entrepreneur #ialso campaign

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Notes to Editors Interviews and images are available on request. For more information please contact Esther Roche at Deroiste Natural Beauty on: Email: [email protected] Website: About f:Entrepreneur Michelle Ovens CBE set up the f:Entrepreneur Campaign, which launched on International Women’s Day 2017, because of the growing sense that there should be more recognition for the amazing, multi-faceted contribution of women who run so many businesses in the UK. The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK. It is aimed at both men and women, because everyone has something to learn from these stories of challenge and success. Through events, content and storytelling, f:Entrepreneur showcases role models to help and inspire all small businesses. @fentrepreneuruk
About us
About the #ialso100 The f:Entrepreneur #ialso100 will celebrate and showcase amazing female entrepreneurs from all over the UK and is brought to you by the f:Entrepreneur campaign, run by Small Business Britain. About Small Business Britain Small Business Britain is the UK’s leading champion of small businesses, supporting the UK’s 5.5 million small businesses, no matter their location, their sector, or their ambition level. Through a series of campaigns, networks, training and reports, Small Business Britain champions and informs small businesses in the UK. Committed to making entrepreneurship as inclusive as possible, it brings small business owners together to foster growth and increased confidence. Twitter: @britainsmallbiz Facebook: @smallbusinessbritain Instagram: britainsmallbiz

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