Flexiv Robotics to Showcase Adaptive Automation Solutions at ITES Expo

Image credit: Photo by Noah Barker / Image provided courtesy of Flexiv

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Press Release

SANTA CLARA, CA - March 21, 2025

Bringing its industry-leading force-sensing robots to China’s most influential manufacturing technology exhibition, Flexiv looks to boost its visibility in the world’s largest automation market.

Flexiv, a global leader in general-purpose robotics solutions, will showcase its revolutionary adaptive robots at the ITES Expo in Shenzhen, China.

Running from the 26th of March to the 29th, the ITES Expo is one of Asia’s premier industrial technology events, drawing over 140,000 attendees from 80 countries.

Taking center stage in the Robotics and Automation Equipment category, Flexiv will present a range of interactive demonstrations at booth G01, including car seat ironing, flexible printed circuit (FPC) insertion, automated electric vehicle charging, precision knife grinding, and engine cylinder block deburring.

The core theme behind Flexiv’s demonstrations is simplicity and adaptability.

Using a single type of adaptive robot that doesn’t require additional force-sensing end-of-arm tools, Flexiv’s robots can seamlessly handle a diverse array of applications and tasks.

When specialized tools are required, as in the car seat ironing demonstration, Flexiv’s adaptive technology effortlessly integrates off-the-shelf components, eliminating the need for costly custom-built tooling. This plug-and-play approach streamlines integration, reduces costs, and enhances manufacturing efficiency.

“We’re committed to providing the Chinese manufacturing sector with adaptive technology that maximizes productivity and overall efficiency,” said Xianyong Chen, Vice President of Industrial Sales at Flexiv. “We’re excited to bring our state-of-the-art adaptive robotics to the ITES Expo, showcasing how our technology can optimize diverse manufacturing processes without the added expense and complexity of specialized sensors and tooling. It’s a long way from our home base in California, but we’ve received outstanding support from our Shanghai and Shenzhen offices.”

By attending the ITES Expo, Flexiv aims to increase the visibility of its robotic technology in the world’s largest robotics market and promote the advantages of adaptive automation, seamless system integration, and cost-effective robotic solutions.

Notes to editors

Here is a YouTube link to our Automotive Seating Ironing Solution: If you’re interested in attending the ITES Expo, please visit: https://global.iteschina.com/

About Flexiv

Flexiv is a world-leading general-purpose robotics company dedicated to developing and manufacturing adaptive robots. With expertise in integrating industrial-grade force control, computer vision, and AI technologies, Flexiv delivers advanced turn-key automation solutions that enhance efficiency while reducing operational costs and environmental impact. Founded in 2016, Flexiv has established offices in Silicon Valley, Shanghai, Beijing, Taiwan, and Singapore. For more information, please visit https://www.flexiv.com/.

About the ITES Expo

The ITES industrial exhibition covers the complete process of precision manufacturing, including metal processing equipment, robotics and automation equipment, industrial supply, and electronics intelligent manufacturing. It attracts visitors such as production engineers, quality control experts, and purchasing agents from the manufacturing industry. This international industrial exhibition serves as a platform to display innovations and facilitate communication in intelligent and precision manufacturing.

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