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FATSO Challenges Chocolate Brands on the High Street

Rule-breaking dark chocolate brand, FATSO, is ready to challenge the boring and deliver epic, uncompromising deliciousness to the high street this month, as it hits the shelves of top London retailers and makes its way to Paris.

Chocolate-lovers will be lining up around the block to get their hands on FATSO’s 150g bars as they launch into The Conran Shop’s three stores in Knightsbridge, Selfridges and in Paris. Renowned as a brand synonymous with design, The Conran Shop is now home to FATSO’s ethically-sourced quality chocolate that promises big flavour combinations and massive chunks guaranteed to leave customers beaming.

FATSO’s 100% ethically-made bars will also be hitting Regent Street too, ready to be discovered in the fourth edition of the pop-up shop, Raye, a concept grocery store which features products from over 100 food, drink and wellness brands. The latest edition of the pop-up, in partnership with Patch Plants, runs until the end of October and will be decked out in greenery to showcase and highlight the brands on offer.

Comments co-founder of FATSO, Ella McKay, “We are so thrilled to be coming full force into London’s West End this month and see our products stocked alongside other innovative and challenger brand that, like us, are uncompromising on quality. Working with The Conran Shop and Raye will help us attract new customers from far and wide and spread the word about FATSO.”

Comments Nicole Compen, founder of Raye, “I created Raye as a destination for discovery. We continue to inspire through our curated shopping experiences showcasing emerging food, drink and wellness products in store. We are delighted to partner with Patch Plants which has been the key inspiration to the design of Edition 04. We want customers to step off the hustle and bustle of Regent Street into tranquility, with the ability to shop products which can bring the same sense of calm to their homes.”

FATSO uses only the best high quality ingredients for its finest Colombian dark chocolate, and is raising the bar for high street chocolate brands, proving that dark chocolate can have just as much fun and be just as delicious as milk.

“FATSO was created as we were frustrated with the seriousness and restraint of posh chocolate. FATSO is about seriously good quality dark chocolate that embraces MORE: More Chunk, More Flavour, More Ethics, More Love, More Care. Because More Matters. We have fun with our flavours and provide dark chocolate that, like life, should be less savoured and MORE devoured!“ says FATSO co-creator Ella McKay.

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