Endometriosis testing specialist expands access with new clinic on The Wirral.

Image credit: Photo credit: Dr Gail Busby.

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Press Release

Liverpool, UK, September 23, 2025.

Medical testing specialist Lawmed has announced the opening of a new testing clinic in Hoylake. The firm operating under It’s About Time by Lawmed offers endometriosis testing to women and adolescent girls, to enable them to receive a diagnosis and achieve a treatment pathway via an endometriosis specialist. They already have a facility in Manchester and are opening a new clinic at Aim Health, Hoylake, to help them meet demand for their services, from clients from the North West, Liverpool, Cheshire and North Wales.

With more than 25 years dedicated to advancing health and improving patient wellbeing, Lawmed has introduced It’s About Time through its Women’s Health division, a dedicated initiative focused on supporting women and adolescent girls with endometriosis. The service utilises the innovative EndoSure non-invasive, diagnostic test that enables patients to receive a positive or negative diagnosis in an hour and establish a treatment pathway with their GP or the endometriosis specialist associated with the clinic.

Consultant gynaecologist Dr. Gail Busby, medical adviser to It’s About Time, explains:

“Endometriosis is a chronic condition. It occurs when tissue similar to the lining of the womb, called the endometrium, grows outside the uterus, often in the pelvic area. This tissue growth causes inflammation, pain, scar tissue, and fertility issues. Critically, this out-of-place tissue behaves like normal endometrial tissue, breaking down and bleeding during a menstrual cycle but is unable to leave the body.

“Symptoms of endometriosis can be debilitating and include severe period pain, heavy bleeding, pain during sex, bowel or bladder problems, and difficulty getting pregnant.”

Dr. Gail adds:

“The first signs of endometriosis can begin in adolescence and are often dismissed as normal developmental pain, which can lead to significant delays in diagnosis and treatment.

“Early diagnosis of endometriosis is important to help women, both young and older, access the right treatment pathway.”

The scale of endometriosis is significant. It’s estimated that around 1.5 million women in the UK have endometriosis. This means that around 1 in 10 women of reproductive age live with this chronic and debilitating condition, often undiagnosed and untreated.

About 15% of women with endometriosis have the advanced stage of the condition which can be diagnosed using ultrasound or MRI. However, around 70% of women with the disease have early-stage endometriosis. They have symptoms but these cannot be diagnosed with ultrasound. As a result, many face years of waiting before receiving a formal diagnosis.

Lawmed’s Women’s Health division director, Ian Fairfax, highlights:

“It’s About Time is a licensed provider of the EndoSure diagnostic test. This is a simple non-invasive procedure, which is similar to the process used for a heart trace. Electrodes are placed on the abdomen and monitor the electrical activity of the intestinal tract over a 30-minute period.

“The test carries no risks and does not require anaesthesia. The results of the EndoSure test are conclusive and can support GPs in placing women affected by endometriosis on the right treatment pathway. We’re growing to reach more women, giving them the opportunity to access reliable testing, secure a diagnosis, and begin an appropriate treatment pathway through their GP.”

Notes to editors

Delays with the diagnosis of Endometriosis. In the UK, it takes an average of nine years for a woman who has endometriosis to receive a diagnosis. And, over this period of time, half of the women visited their doctors 10 times — or more — before getting their diagnosis. Those numbers make the flaws with this current system obvious: for women, getting a diagnosis of endometriosis is too difficult, with too many barriers in place at every turn. But, beyond extended waiting times and inconsistent referrals, why is this process so hard? One of the most significant challenges in diagnosing endometriosis is misdiagnosis or the normalisation of symptoms: many women are told their pain is simply a normal part of menstruation. Additionally, both patients and healthcare providers often lack sufficient awareness and education about endometriosis. This lack of knowledge contributes to delays in seeking help and receiving an accurate diagnosis. For example, 75% of men — and a substantial proportion of women — don’t know what the condition is. Ian Fairfax Ian is a director of Lawmed, which manages the brand It’s About Time. He is the lead in integrating the EndoSure non-invasive diagnostic test for Endometriosis into the UK. Since its inception in 2000, Lawmed has been at the forefront of driving surgical innovation with one aim: to enhance patient outcomes significantly. We are committed to delivering innovative product solutions that not only support low-impact surgery but also have a profound impact on both patients and healthcare providers. Our latest endeavour, the ‘It’s About Time’ platform, stands as a testament to our unwavering commitment – especially towards advancing women’s health. This platform isn’t just about making a statement; it’s our pledge to bring to light innovative medical procedures and devices specifically designed to address women’s health issues. At Lawmed, we firmly believe in the power of patient engagement. Through www.itsabouttime.me, we aim to showcase our latest innovations. ‘It’s About Time’ is set to spark a major shift, generating interest and demand that healthcare providers can meet. Our dedication is more than just a commitment—it’s a mission to elevate women’s healthcare standards. Because for us, and for the countless women we aim to serve, it truly is about time. Dr Gail Busby Dr Gail is a Consultant Gynaecologist specialising in paediatric, adolescent and adult gynaecology conditions. Her NHS practice is at St Mary’s Hospital in Manchester, where she is the lead for paediatric and adolescent gynaecology, and receives referrals for gynaecology patients from across the North West region. Dr Gail qualified at the University of the West Indies in Trinidad in 1996. She then trained in Manchester and the North West Region and qualified as a member of the Royal College of Obstetricians and Gynaecologists in 2002. Dr Gail completed her specialist training in obstetrics and gynaecology in 2009. This included training in gynaecology ultrasound scanning, minimal access surgery and paediatric and adolescent gynaecology. Her training in gynaecology was at Liverpool and London. Dr Gail has a keen interest in teaching and training, and has a postgraduate certificate in Medical Education. She has her own podcast called “I forgot to ask the doctor”, as well as her own website. She is the founder of the Gynaecology Health Network, a network for consultant gynaecologists with the aim of education, sharing best practice and networking.

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