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Dragon’s Den recognises a Berkshire business creating awareness for anxious dogs.

One of the best-known names from television’s Dragons’ Den has spread the word about an up-and-coming business.

Theo Paphitis is renowned for the success in building and running retail businesses that got him a spot on the show – to which he occasionally returns – but he has also shown a commitment to highlighting newcomers.

His Small Business Sunday initiative sees him pick six businesses each week for a retweet to his huge social media following and he recently selected Sarah Jones founder of a Berkshire based company called My Anxious Dog – which has a mission to raise awareness for our dogs that wear yellow.

Theo re‐tweeted her message and as a result my anxious dog has attracted more followers and most importantly helped raise awareness for our dogs in yellow.  As a winner, the business is also profiled on the #SBS website that is exclusive to all Small Business Sunday winners.

“Running your own business is incredibly rewarding but when you are working on your own it can be hard work. It is great to have support from Theo to help raise the brand profile for our #dogsinyellow. Theo has recognised my hard work and helped spread the word about our campaign.

Theo said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS retweet from me become part of a friendly club; like-minded individuals who can share successes and learnings.

The website tells more of the story behind the brand. How Bella inspired Sarah to create a range of yellow space awareness products as she was attacked and became scared of other dogs and strangers trying to touch her. Dogs can be anxious or reactive for a range of reasons, but understanding why is less important than advocating for our dogs and creating a world in which they feel safe.

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Sarah Jones

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My Anxious Dog

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07740 723524

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