DigiBete partners with Natalie Balmain & Leeds Children’s Hospital for New School Awareness Packs & eLearning Platform

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Type 1 diabetes advocate Natalie Balmain joins forces with DigiBete, the Health Service Journal’s 2023 award winner for Digitising Patient Care, as they partner with Leeds Children’s Hospital. The collaboration marks the launch of the Blue Balloon Challenge School Awareness packs and the announcement of a new eLearning platform for schools and the community.

DigiBete’s recent visit to Gledhow Primary School in Leeds, accompanied by Natalie, Channel 4’s ‘Make Me Prime Minister’ winner, was central to this effort. The visit aimed to connect with eight-year-old Hugo, diagnosed with type 1 diabetes at just nine months old. DigiBete and Natalie raised awareness about the profound impact of diabetes on childhood mental health through the #BlueBalloonChallenge.

This initiative sheds light on the daily challenges faced by young individuals and families managing type 1 diabetes, highlighting the crucial need for additional psychological support, as highlighted in the latest National CYP Diabetes Audit¹.

The new school packs include various learning resources for primary and secondary school pupils, including a lesson plan and school assembly presentation. DigiBete is also developing a new eLearning platform to enhance the understanding of what it’s like to live with diabetes for teaching staff in collaboration with the National Children and Young People’s Diabetes Network, JDRF UK and Diabetes UK.

Natalie, who has lived with type 1 diabetes for 17 years and is passionate about inspiring and educating pupils about the condition, says: “Whilst it doesn’t define me, it does affect everything in my life. You can’t do anything without thinking about your diabetes first. I wish the world knew that type 1 diabetes does not mean you are unhealthy, and that it’s not caused by eating too many sweets. It’s an autoimmune condition and is incredibly challenging for young people in schools who face so many questions about their diabetes daily, and it’s exhausting.”

As reported in the National Paediatric Diabetes Audit (NPDA)2, diagnosis of all types of diabetes is rising, with a 6% increase in type 1 diagnoses, which makes the work that DigiBete do vital to supporting the increasing numbers of families facing the challenges of managing the condition.

Maddie Julian, Founder of DigiBete, says: “As we celebrate the launch of the Blue Balloon Challenge School Packs and eLearning platform, DigiBete remains committed to raising awareness about the impact of type 1 diabetes on childhood physical and mental health.

“Looking towards 2024, DigiBete has a clear focus on enhancing care in schools. We’re excited to share that we are actively developing a new eLearning platform to support better understanding among school staff, reinforcing our mission to empower and educate communities on managing type 1 diabetes.”

Throughout November, €5 has been donated by Medtronic, a global diabetes technology company, to the global charity Life for a Child for every post on Instagram taking part in the challenge and using the hashtag #BlueBalloonChallenge. The challenge aims to highlight that living with diabetes is like doing everything you do in your daily life while keeping a balloon in the air.

Sources:

  1. Despite reductions in the percentages recorded as requiring additional support between 2020/21 and 2021/22, over a third of children and young people were assessed as requiring additional psychological support outside of multidisciplinary team meetings (39.0% of those with Type 1 diabetes and 48.3% of those with Type 2 diabetes). Reasearch from rcpch.
  2. The increase in incidence of Type 1 diabetes observed in the first year of the COVID-19 pandemic has continued through the 2021/22 audit year. There were 3,883 new diagnoses of Type 1 diabetes in 2021/22 managed within a PDU, compared to 3,662 in 2020/21. This is 1,010 more than the average number newly diagnosed and being managed in a PDU between 2013/14-2019/20, before the start of the pandemic. Research from rcpch.

Notes to editors

Notes to Editors: Issued by Wild PR. For information, enquiries or further queries, please contact: Mollie Thorpe | Katrina Cliffe T: +44 (0)1484 504488 | +44 (0)7971 064833 E: [email protected] | [email protected] About DigiBete DigiBete is a one-stop shop video platform and app which helps young people, families, and communities manage type 1 diabetes. A social enterprise funded by NHS England, Scotland, Wales and commissioned in Ireland. All DigiBete’s content is clinically approved by the Diabetes Team at Leeds Children’s Hospital and the National Children and Young People’s Diabetes Network and has an 80% uptake from families across the UK. The organisation was founded in 2016 following the child of founders Maddie and Rob Julian being diagnosed with Type 1 diabetes. Having identified a gap in the market for support for families like theirs, unable to access NHS-approved online resources to support learning when required, the platform was launched in 2018. DigiBete resources are now available in 99 languages and provide young people and their families with NHS-approved clinical support 24/7, irrespective of location and nationality. Attracting recognition from NHS diabetes consultants and national charities. NHS England signposts DigiBete as the go-to paediatric resource. Insights on the DigiBete platform and app: 168,000 users on DigiBete.org since launch. DigiBete.org is being accessed in 160+ countries. 300+ resources on the platform and app. 220 Diabetes clinics using the DigiBete app in England and Wales. 80% of families in England and Wales have been using the DigiBete app since its launch. Cost saving and positive impact on the NHS. For more information: https://www.digibete.org/ Blue Balloon Challe nge Resources: https://www.digibete.org/blue-balloon-challenge/ Instagram: https://www.instagram.com/digibete/ Facebook: https://www.facebook.com/DigiBete/ X (Twitter): https://twitter.com/DigiBeteUK About the Blue Balloon Challenge The Blue Balloon Challenge (#BlueBalloonChallenge) is a social media campaign to raise awareness of how young people with diabetes have to juggle managing the condition alongside their daily lives. It is an initiative developed by Medtronic, assisted by #dedoc° in support of Life for a Child. The aim of this campaign is to generate awareness for diabetes and raise funds for people living with diabetes across the globe. Until the end of November 2023, Medtronic will donate €5.00 for every Instagram story posted that uses the #BlueBalloonChallenge filter and tags @MedtronicDiabetesEU – up to a total of €100,000.00. The more people participate, the more money will be raised for children with diabetes. Please also tag @dedoc_org and @lifeforachild. For more information: https://en.blueballoonchallenge.org/ About Natalie Balmain: Natalie Balmain is a Presenter, Host, PR & communication specialist and Celebrity. Hailing from Manchester, she has an extensive background in the healthcare and music industries and a personal interest in delivering online advocacy to support people living with type 1 diabetes. In 2007, three months before her 21st birthday, she was diagnosed with type 1 diabetes. In 2022 she appeared on Channel 4’s Make Me Prime Minister in which she was crowned the winner.

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