Diaspora Insurance [www.diasporainsurance.com] is proud to announce the appointment of celebrated African music icon, Sheebah Karungi (better known as Queen Sheebah), as its Brand Ambassador, marking a significant step in the company’s mission to deepen engagement with African diaspora communities worldwide.
One of Africa’s and Uganda’s most influential and multi-award winning artists, Queen Sheebah brings a powerful blend of cultural relevance, global appeal, and a strong connection with the diaspora audience.
Commenting on the partnership, Diaspora Insurance Channels Director Dr Edwin Tsvere, said:
“We are thrilled to welcome Queen Sheebah to the Diaspora Insurance family. Partnering with Queen Sheebah marks an exciting milestone for Diaspora Insurance as we continue to strengthen our connection with African diaspora communities around the world.
“Her strong connection with audiences across Africa and the diaspora align perfectly with our mission. Together, we aim to raise awareness about the importance of accessible, reliable insurance solutions tailored to the unique needs of our global community.”
For her part, Queen Sheebah said:
“I’m excited to partner with Diaspora Insurance, a brand that truly understands the needs of Africans living abroad.
“This collaboration is about more than just business—it’s about empowering our people to care for their families and secure their futures no matter where they are in the world.”
Through the new collaboration, Queen Sheebah will feature in a series of campaigns, events, and community engagement initiatives aimed at increasing awareness of Diaspora Insurance’s innovative insurance and financial services for the global African diaspora.
The partnership also underscores Diaspora Insurance’s ongoing commitment to leveraging cultural influence and trusted voices to bridge the gap between financial services and the communities they serve.
About Diaspora Insurance:
Diaspora Insurance [www.diasporainsurance.com] is a leading UK-based insurance provider specializing in bespoke insurance and financial products designed for African diaspora communities worldwide. With its global headquarters located in Birmingham, the company offers comprehensive and affordable insurance solutions that enable individuals living abroad to protect and support themselves as well as their families in their home countries.
About Queen Sheebah:
Sheebah Karungi is a multi-award-winning Ugandan artist, entrepreneur, actress, and one of East Africa’s most influential female entertainers. She has built an exceptional solo career defined by consistency, resilience, and global appeal.
With a catalogue of over 100 hit singles and more than 50 music awards, Sheebah stands as a dominant force in the African music industry. Her electrifying performances have taken her to over 50 countries, including the United States, United Kingdom, Canada, and across Europe, earning her a loyal global fan base.
Beyond music, Sheebah is a powerful brand, recognized for her entrepreneurial drive and influence across fashion, entertainment, and culture. Her impact extends into philanthropy and advocacy, where she continues to inspire and empower communities both locally and internationally.
