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Derbion Unveils Opening Date Of Popeyes® UK

Derbion has announced the official opening date of famed American fried chicken restaurant, Popeyes® UK, which will open within the centre’s Food Terrace later this month.

The US fried chicken brand will open its doors within Derbion’s Food Terrace on Level 2 from 11am on Saturday 22nd October. The menu will feature Popeyes®’ renowned Chicken Sandwich which ‘broke the internet’ when it launched in the US, as well as mouth-watering favourites including Signature Louisiana Chicken, Chicken tenders, and the Popeyes® Biscuit with gravy.

To celebrate the arrival at the shopping destination, Popeyes® UK will be pulling out all the stops on its opening date (Saturday 22nd October) to showcase its Southern hospitality, including rolling out an orange carpet and giving away limited-edition merchandise.

What’s more, the first three customers through Popeyes®’ doors will win free Chicken Sandwiches for a whole year* – the ultimate prize for every fried chicken fan, with the first 50 guests also receiving a free Chicken Sandwich and official Popeyes® UK merchandise. Chicken fans are advised to arrive early to be in with the chance of getting their hands on the extremely limited prizes, with fans at previous openings arriving in the early hours.

Derbion’s popular Food Terrace is currently undergoing a £2 million refurbishment to bring a fresh new look, additional seating and new brands, which includes Popeyes®, with more brands set to be announced over the coming weeks.

Adam Tamsett, Centre Director of Derbion, said: “The £2m million refurbishment of the Food Terrace is well underway, and we’re delighted that the first brand we announced as part of the refurbishment will be opening its doors soon, bringing a whole new atmosphere and offering for our shoppers.

“We’re excited for Popeyes® to open its doors at the centre, and look forward to the exciting opening day plans they have in store for our visitors!”

Tom Crowley, CEO of Popeyes® UK, commented: “We’re thrilled to be opening a second Midlands location in Derby, following the amazing success of Nottingham, we have seen first-hand the appetite for our signature Louisiana-style fried chicken so we can’t wait to bring it to the people of Derby. We’re positive that the opening of Popeyes® in Derbion will be one of our best yet!”

Popeyes® will open in Derbion’s Food Terrace from 11am on Saturday 22nd October.

*Free Chicken Sandwiches for a year equivalent to 3 classic sandwiches a week for 12 months. Valid at Popeyes UK via online ordering only.

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Notes to editors

NOTES TO EDITORS About Derbion Derbion is the East Midlands’ premier retail and leisure destination, offering a full family-day out within a contemporary and safe environment. The centre has an attractive line-up of famous brands with over 200 household names, including; Next, Zara, H&M, M&S, Hobbs, Hugo Boss, Whistles, Lush and JD Sports with new additions in the last 12 months including Jack Wills, Mango, Flannels and we’re proud to be the first shopping destination worldwide to welcome River Studios, the brand-new store concept from River Island.  With Showcase Cinema de Lux, Paradise Island Adventure Golf, Hollywood Bowl and the 640 seat Derby Theatre, Derbion has an extensive leisure offer for visitors to enjoy. The venue’s Food Terrace offers a wide variety of grab and go options for visitors to choose from, with eight further standalone restaurants and many more cafes and eateries throughout the centre.  The scheme is supported by an integrated, secure car park facility, offering 3,600 spaces in the heart of Derby city centre. Find out more at About Popeyes® Founded in New Orleans in 1972, Popeyes ® has more than 50 years of history and culinary tradition. Popeyes® distinguishes itself with a unique New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp, and other regional items. The chain’s passion for its Louisiana heritage and flavourful authentic food has allowed Popeyes® to become one of the world’s largest chicken quick-service restaurants with over 3,700 restaurants in the U.S. and around the world.

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