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Deloitte advises on sale of Midlands-based digital solutions provider Auto Imaging

CitNOW Group has further expanded its operational footprint with the acquisition of Auto Imaging, a leading provider of digital solutions for the UK motor industry based in St Neots, Cambridgeshire. Auto Imaging offers a range of products that help dealers to capture, augment and aggregate their vehicle listing assets.

This latest acquisition forms part of CitNOW Group’s strategy to expand the reach and capabilities of its product portfolio, supporting all elements of the customer journey. Auto Imaging tools will enhance the CitNOW Group portfolio, enabling dealers to capture more consistent vehicle imagery, provide immediate quality control of imagery, automated stock video, and accelerate their deployment within online listings.

Auto Imaging and its Managing Director, Chris Gray, were advised by the Deloitte Midlands Corporate Finance team. Birketts LLP provided legal advice to its shareholders.

Geoffrey Page-Morris, CEO of CitNOW Group, said: “Bringing Auto Imaging under the CitNOW Group umbrella is sure to enhance the value of our collective proposition for dealers, helping them improve the standard of their vehicle listings and workflow efficiency. The end-customer is always at the forefront of our minds, and this latest addition is part of our ongoing effort to improve effectiveness and efficiency in automotive retail by delivering rich digital solutions.”

Chris Gray, Managing Director of Auto Imaging added: “We feel our Imaging and Video solution is a natural fit within the wider CitNOW Group portfolio. We look forward to enhancing an already strong product offering in the next stage of what has been a very exciting journey for us so far.”

Dan Marchington, Director in the Deloitte Corporate Finance team and Midlands lead for Technology M&A, commented: “The automotive software market is a market we know well, and we identified Auto Imaging as an attractive business in the sector. Chris and his team have built a market leading proposition in digital asset solutions for the automotive industry.

“We spent time with Chris, understanding his own objectives and also his strategy for the business. We identified CitNOW as a great home. It was a pleasure to advise Chris on the sale, and we look forward to watching Auto Imaging and the team flourish in its new home.”

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About CitNOW Group CitNOW Group is at the forefront of building software that address the needs of the customer during their car buying and ownership experience. Driven by a vision to transform the way the automotive world communicates, the CitNOW Group provides a market-leading suite of front-office products focused on the sales & aftersales workflows in dealerships. CitNOW Group can help retailers digitise each stage of the customer journey – from the research phase right through to aftersales – to deliver the best possible customer experience, sell more cars and services and build a loyal customer base. About Auto Imaging Auto Imaging provides retailers with tools to create class leading Imagery and Video for their used and new vehicle stock. Fully supporting dealers with feed integrations and APIs to provide seamless instant content aggregation for industry leading speed to market.

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