Daybird, a BIPOC women-owned skincare and makeup brand, is expanding its national retail presence with placement in 500 doors across the United States. The brand’s bestselling 4-in-1 Serum Skin Tint is now available in 475 Sprouts Farmers Market locations nationwide, as well as 20 Whole Foods Market stores across New York City and Chicago.
The expansion signals growing consumer demand for simplified, multi-purpose facial care products that support skin health and save customers time and energy by reducing the steps in a daily routine. Daybird’s 4-in-1 Serum Skin Tint combines two clinically active serums, moisturizer, mineral SPF 50, and a flexible skin tint into a single formula designed to combine multiple products into a single step.
“Expanding into these retail locations is an exciting milestone for Daybird,” said Veena Krishnan, CEO of Daybird. “Both retailers are known for serving shoppers who care deeply about ingredient quality and intentional living. Our goal has always been to make makeup and skincare easier and more effective, as our customers value products that fit into their daily routine, not the other way around. This expansion makes it even more accessible for people to simplify their routines and prioritize their skin health where they’re already shopping for healthy essentials ”
As consumers continue to prioritize wellness, ingredient transparency, and efficiency in their routines, Daybird’s retail growth reflects a broader shift toward functional beauty products that seamlessly blend skincare and makeup. By increasing its brick-and-mortar footprint, the brand is making it easier for shoppers to discover multifunctional products designed to work in everyday life.
