Cypressa has undergone a complete rebrand to reflect its unique heritage and align with its ‘Foods of the Sun’ slogan.
Celebrating a new contemporary look, with illustrations inspired by the sun-drenched lands where it sources its products, in vibrant colours of the Mediterranean, Middle East and beyond, the newly overhauled Cypressa range can now be found on shelves nationwide.
Known for its extensive ‘Foods of the Sun’ range which includes antipasti, tahini, nuts and seeds, olives and oils, Cypressa’s new branding evokes happiness with five designs that reflect the climates and landscapes in which these authentic foods are grown.
Designed to stay out on the worktop where the products can be in constant use and add to the aesthetic of any kitchen, Cypressa’s new colourful branding aims to give customers and keen home chefs the inspiration and confidence to cook delicious Mediterranean and Middle Eastern foods in the comfort of their own home.
“We’re incredibly excited to unveil this full rebrand at a time where Cypressa is going through a period of expansion and bringing new products into the range,” comments Harry Constantinou, Commercial Controller at Cypressa. “The brand has come a long way over the last ten years, since the last designs were put together, and we wanted something that not only reflects Cypressa today, but where we see the brand heading over the coming years.
The Cypressa story began in the 1950s, when three young brothers from the Katsouris family started selling olives, olive oil and pulses at markets in and around Famagusta, Cyprus, before eventually exporting to the UK in the late 50s. “Cypressa’s heritage is very important to the brand and we feel the beautiful illustrations pay homage to where it all began. They encapsulate the sun-drenched lands where we source our products, the Mediterranean, our Motherland, our producers and growers,” adds Harry.
The new illustrations include landscapes of Ethiopia and Sudan for the jars of Tahini, the shorelines and skies of the Mediterranean coastline for Cypressa’s antipasti and the olive groves and family farms of northern Greece for its olives and olive oils. Even the cheese packaging is inspired by a visit to Stefanos, a local sheep farmer in Greece and the fertile plains of Greece and Cyprus.
“We used to have about 15 different designs across our product lines, now we have a more consistent look that customers can immediately perceive as Cypressa, with its vibrant and colourful illustrations that encapsulate what our brand and the products themselves stand for,” adds Harry.
Cypressa has recently launched a new six-product range of pastes and tapenades. Cypressa products are available at The Co-op, Asda, Morrisons, Tesco, Ocado and Waitrose.