A Yorkshire flooring company is shaking up the home renovation market with a bold vision to make Yorkshire the home of flooring innovation.
A rapidly expanding Yorkshire business is making waves across the UK home improvement sector, with its founders stating that their ultimate goal is to establish Yorkshire as the national hub for premium flooring solutions.
Click It Flooring, headquartered in Batley has seen extraordinary growth over the past 18 months, fuelled by rising demand for its easy-fit click-lock flooring systems and its Yorkshire-first ethos that prioritises regional jobs, apprenticeships, and local supply partnerships.
Headed by Ismaeel Basar, who is also the MD of sister company, Doors 2 Floors, Click It Flooring began as a small local operation. Today, it supplies homeowners, developers, and commercial clients nationwide — operating from a regional distribution centre and flagship showroom designed to showcase the best of Yorkshire craftsmanship.
“We could have launched this anywhere,” said Ismaeel “but for us it had to be Yorkshire. This county has the talent, the work ethic, and the pride. We’re not just selling flooring — we’re championing Yorkshire innovation on a national stage.”
At the heart of Click It Flooring’s rise is its specialism in click-fit technology — a flooring system that snaps into place without glue or nails. This allows for faster, cleaner installations with less disruption to the customer and significantly reduced labour costs.
But what sets Click It Flooring apart is its commitment to education and accessibility. The company offers one-to-one in-store demonstrations, online tutorials, and even DIY training sessions designed to empower Yorkshire residents to install their own flooring confidently.
The business has created new skilled jobs across West and South Yorkshire, with plans to double its team over the next year. A new apprenticeship programme, launched in partnership with a local school, will train the next generation of flooring specialists and showroom consultants.
“Our goal is not just to grow Click It Flooring,” added Ismaeel, “but to boost the regional economy. Every plank we sell, every home we transform, keeps more value in Yorkshire.”
Click It Flooring has proudly incorporated Yorkshire identity into its brand. Its collections include names inspired by local heritage — such as Dales Oak, Ridings Grey, and York Minster Stone — and the business regularly sponsors community projects and grassroots sports teams.
Industry analysts say the firm is positioning itself to become a leading Yorkshire export brand, similar to Betty’s or Yorkshire Tea — grounded in regional authenticity while appealing to national tastes.
