AI-driven platform says technology can make charitable giving more transparent, personal and accessible
Saturday 5th September 2026 marks International Day of Charity, AI-driven charitable giving platform Donate Directly is calling for a new generation of giving one where donors are not simply asked to hand over their money, but can see where it goes, understand the difference it makes and become part of the journey.
The United Nations International Day of Charity, held annually on 5 September, was established to encourage charitable and philanthropic activities and to raise awareness of the role charity plays in tackling poverty, humanitarian crises and human suffering.
For Donate Directly, the day represents an opportunity to highlight how technology is transforming the relationship between donors and the people and communities they are supporting.
Womans Ambassador Shakira Rahman says
“Charity has changed. The way people give is changing too.”
Donate Directly, The World First AI Charity Platform uses technology and AI to make fundraising and charitable giving easier, more transparent and more engaging for individuals, businesses, schools, influencers and community groups. Rather than simply making a donation and moving on, supporters can follow the journey of their contribution through project updates, photography, video and other information about the impact being delivered”
The platform also enables supporters to create their own fundraising pages, allowing them to turn a personal passion or cause into a fundraising campaign that can be shared with their own communities. From funding clean water projects and supporting families affected by humanitarian crises to providing opportunities for children and communities, Donate Directly aims to put the donor closer to the impact.
From donation to participation
The charity sector has traditionally relied on fundraising appeals, collection boxes, events and one-off donations. Digital platforms are increasingly opening up new ways for people to participate in charitable giving. The UN itself recognises the role of digital tools, including crowdfunding platforms and AI, in making giving more accessible and transparent.
Donate Directly believes this evolution is particularly important for younger generations who expect greater transparency from the organisations they support.
Social media has already transformed the way people discover causes and fundraising campaigns. Donate Directly is seeking to take that one step further by making it easier for supporters to become fundraisers themselves. The result is a model of giving where everyone can become part of the fundraising story.
Iqrar Ul Hassan: “People want to know their giving matters”
Donate Directly founder Iqrar Ul Hassan, who has direct experience of seeing poverty and humanitarian need on the ground in Pakistan, believes technology can help bridge the gap between those who want to help and those who desperately need support.
“When you see poverty first-hand, you understand that even a small act of giving can mean so much to another person. People want to know that their contribution is genuinely making a difference. Technology gives us an opportunity to bring donors closer to that impact and make giving more personal and transparent.”
A charity platform built for how people live today
As the world marks International Day of Charity on 5 September, Donate Directly, as the World first AI Charity Platform encouraging people across the UK to consider not only what they can give, but what they can do.
Give directly. Fundraise personally. See the impact.
