Since 2 November, TV5MONDE has been offering the web series C’est la vie! and its parent series, C’est la vie! Nouvelle génération, on its TV5MONDE Afrique channel and on its TV5MONDE+ platform. Launched in 2014, this drama has become one of the most emblematic popular programmes in French-speaking Africa. Through the loves, ambitions, family conflicts and life choices of its characters, it tackles the major issues facing contemporary African societies with humour, emotion and realism.
Broadcast on television, radio and digital platforms, the series has won a large audience well beyond Senegal’s borders. Its arrival on TV5MONDE opens a new stage in its reach: introducing these stories to French-speaking audiences around the world.
Where and when to watch
Web series C’est la vie! (71 episodes)
- TV5MONDE Afrique: since 2 November, Monday to Friday at 2:30 pm.
- TV5MONDE+: all episodes available since 4 November.
- YouTube: weekly compilations of about 30 minutes, since 4 November.
- C’est la vie! Nouvelle génération (parent series)
TV5MONDE Afrique: rerun on 20 November at 1:40 pm and 2:10 pm, then Monday to Friday until 8 December.
- TV5MONDE+: all episodes already available.
- A drama that extends its stories beyond the screen
C’est la vie! fuels dialogue on health, young people’s rights and equality between women and men through digital campaigns and field initiatives. Online, the mobilisation of the Ratanga Club amplifies conversations around the series.
With 2.04 million followers on social media and 32 million views and impressions in the first half of 2026, the programme confirms its strong mobilisation. It contributed to a 12% increase in visits to the health facilities it supports, and 78% of participants say they better understand reproductive health services and care for gender-based violence.
A shared conviction
Mediawan Africa brings to the programme its production expertise and its ambition to bring African dramas to the world. Founded in 2005, the NGO RAES designs communication programmes for social and behaviour change, built on storytelling, media and community mobilisation. Together, the two partners place characters and emotion at the heart of stories rooted in the realities and aspirations of their audiences.
“For twelve years, C’est la vie! has shown that African stories can bring millions of viewers together around characters they love, while opening essential conversations about society,” says Alexandre Rideau, Producer & Head of Mediawan Africa.
This arrival on TV5MONDE shows the potential of collaboration between audiovisual producers, international broadcasters and organisations committed to development.
Program information
- Title: C’est la vie!
- Web series: 71 episodes of 10 minutes
- Parent series: C’est la vie! Nouvelle génération
- Genre: drama / dramatic comedy
- Origin: French-speaking Africa / Senegal
- Co-production: Mediawan
- Africa / NGO RAES
- Broadcaster: TV5MONDE (TV5MONDE Afrique channel, TV5MONDE+ platform)
