Celeris Partners, a growth acceleration advisory firm specializing in scaling Microsoft focused global tech companies across North America, today announced a strategic partnership with First Inning Holdings, a boutique sports and entertainment consultancy and private equity firm focused on unlocking growth across leagues, teams, and emerging platforms.
This collaboration aims to supercharge the growth of sports and entertainment technology companies by combining Celeris Partners’ territory expansion, revenue acceleration and go-to-market expertise with First Inning Holdings’ deep industry relationships, capital and strategic insight. Together, the firms will identify and invest in high-growth potential companies that are redefining fan engagement, data analytics, media monetization, and operational efficiency across the sports ecosystem.
“The convergence of cloud innovation and sports entertainment is creating unprecedented opportunities,” said Dave Sasson, Managing Partner at Celeris Partners. “By partnering with First Inning Holdings, we’re bringing together capital, strategy, and domain expertise to help founders scale faster and smarter in the U.S. and Canadian markets.”
“We see tremendous potential in emerging tech platforms that enhance the fan experience and streamline operations for sports organizations,” added Ira Miller, Founder and CEO of First Inning Holdings. “The sports and entertainment ecosystem has become a three trillion-dollar global industry. This partnership allows us to back visionary leaders with the resources and strategic support they need to win in North America and globally.”
The alliance will focus on growth and later-stage investments ranging from $20M to $200M, with an emphasis on shareholder-friendly terms, fast-track diligence, and hands-on support. Target sectors include AI-powered fan analytics, immersive media, smart venue technologies, and cloud-native SaaS platforms tailored to sports and entertainment.
Innovative companies interested in funding and strategic support are encouraged to connect via Celeris Partners or First Inning Holdings.
