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Businesses urged to revisit energy options amid Red Sea conflict 

Following a spate of attacks impacting shipping routes in the Red Sea, commercial energy and sustainability consultancy Advantage Utilities has urged businesses to revisit other energy options in light of additional costs and delays. 

With freight companies sailing around Africa to avoid turmoil throughout the region, businesses should explore their energy options including optimisation technology to reduce energy consumption, and also consider flexible procurement methods or longer term energy contracts. These can minimise exposure to surges in wholesale energy price and increase sustainability where consumption is reduced via more efficient practices and equipment.

Last month, wholesale markets experienced a sizeable price jump in the price of oil and gas, following attacks orchestrated by the Houthis. Q1-24 gas recently jumped by 13% at one point, whilst Brent Crude rose by nearly 5%.

Advantage Utilities CEO Andrew Grover, cautioned that further price increases may still occur in the current bearish energy market, stating: “Should the ongoing conflict escalate further, the negative bearing on world energy prices could be significant. Disruption lasting for two more weeks could increase prices further. This is at the forefront of our outlook as we head into 2024. Businesses should consider how they would react if further disruption does occur, and exploring the benefit of securing longer term or flexible traded contracts should be considered as a means of mitigating further volatility in future.”

In addition to disruption in the Red Sea, the Russian invasion of Ukraine continues to be a source of uncertainty for energy markets. Following recent escalation in December, the effect on markets would ordinarily have been one of shock. But with much of Europe already using alternative provisions, the impact of the conflict has been somewhat limited, with above-average EU gas stock fullness cushioning potential price increases.

However, uncertainty remains an ongoing issue for markets, with the unpredictable developments in several conflicts continuing to cause spikes in wholesale energy market prices.

“To mitigate ongoing uncertainty, businesses can better prepare for unforeseen wholesale price increases by exploring options including voltage optimisation, energy efficient equipment and heat pumps. This is in addition to onsite generation and flexible procurement methods and, where appropriate, through longer term energy contracts,” Grover adds.

Further guidance on energy developments and solutions can be found within Advantage Utilities’ most recent report via their website.

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About Advantage Utilities Advantage Utilities was founded by Andrew Grover following a career in the energy sector and sales management. Previously co-owner of Abbey Utilities, Andrew established award-winning energy and sustainability consultancy Advantage Utilities in 2001. With over 20 years in the business, they are experts in their field; Advantage Utilities now has over 40 dedicated and highly skilled staff in energy trading, business energy sustainability, legislation, financing and technology. Leveraging strong industry partnerships, they negotiate the purchase of millions of pounds of energy every year. For more information visit

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